# Active Projects & Roadmap

## Master Roadmap

TekDek operates on a phased timeline with two parallel execution tracks:

| Track | Owner | Deliverable | Purpose |
|-------|-------|-------------|---------|
| **Development** | External Dev Team | Article publishing platform, community, APIs | Content delivery, monetization, user engagement |
| **Management** | TekDek | Persona roster, narrative engine, content monitoring | Character operations, storyline tracking, curation |

```
Phase 0: Discovery & Planning (NOW)
   ↓ (Week 4)
Phase 1: Foundational Development (Week 5–12)
   ↓ (Week 12)
Phase 2: MVP Launch (Week 13–16)
   ↓ (Week 16)
Phase 3: Scale & Iteration (Week 17–24)
   ↓ (Week 24)
Phase 4: Expansion (Week 25+)
```

## Phase 0: Discovery & Planning (NOW)

### Purpose
Lock in product definition, persona prototypes, narrative framework, and team specifications before major development begins.

### Current Deliverables
- ✅ TekDek Strategy & Vision
- ✅ Master Project Plan
- ✅ Tool Requirements
- 🔄 Persona System (Brick prototype, 5–9 additional persona sketches)
- 🔄 Narrative Framework & First Arc Definition
- 🔄 Decision Checkpoints & Timeline

### Key Decisions This Week
1. **Brick's Technical Specialty** — Templates his voice, determines first content
2. **Initial Persona Roster** — 5–10 people for wave 1
3. **First Narrative Arc** — What drives engagement in early phase
4. **Revenue Model** — Membership tiers, course pricing, persona share %
5. **Launch Target** — Q3? Q4 2026? Firm commitment needed

## Phase 1: Foundational Development (Week 5–12)

### Purpose
Build core systems, test persona voice consistency, begin content production, establish the content/narrative feedback loop.

### Management Deliverables
- **Persona System**: Build roster tracker in OpenClaw (profile, voice guide, relationships, narrative state)
- **Narrative System**: Arc tracker, content calendar, storyline planning tool
- **Content Monitoring**: Track publications, engagement, voice consistency
- **Content Production**: Publish 8–10 articles (Brick, personas 2–3)
- **Analytics**: Arc performance metrics, voice consistency feedback

### Development Deliverables
- **Portal MVP Build**: Auth, publishing interface, article display, community features skeleton
- **API Development**: Persona API, content sync, analytics, narrative endpoints
- **Integration Readiness**: Test data flow between OpenClaw and Portal

### Success Criteria
- ✅ 3 personas fully onboarded with consistent voices
- ✅ 8–10 articles published with proven quality
- ✅ Arc 1 live and showing engagement
- ✅ Content monitor tracking all publications
- ✅ Portal MVP ready for Phase 2
- ✅ APIs operational and tested

## Phase 2: MVP Launch (Week 13–16)

### Purpose
Launch public beta, establish community, prove engagement model (narrative + education), gather user feedback.

### Management Deliverables
- **Persona Expansion**: Personas 4–5 fully onboarded
- **Narrative Expansion**: Arc 1 conclusion, Arc 2 launch
- **Content Production**: 15–20 articles across all active personas
- **Platform Integrations**: BookStack, Gitea, social media syncing
- **Launch Coordination**: Marketing plan, user onboarding, community guidelines

### Development Deliverables
- **Portal Beta Launch**: Public-facing Stack Legion live with articles, community, challenges
- **User Registration**: Member tiers, gamification live
- **Performance**: Load testing, database optimization, caching strategy
- **API Maturity**: Versioning, rate limiting, documentation, monitoring

### Success Criteria
- ✅ Stack Legion MVP live with 5 personas, multiple articles
- ✅ 500+ registered members, 100+ challenge participants
- ✅ Arc 2 live and generating engagement
- ✅ Site handles 1K+ concurrent users
- ✅ Revenue model validated (50%+ conversion to membership/courses)
- ✅ All APIs stable and documented

## Phase 3: Scale & Iteration (Week 17–24)

### Purpose
Grow community, expand persona roster, launch multiple narrative arcs in parallel, prove replication template with second vertical.

### Management Deliverables
- **Full Wave 1 Roster**: Personas 6–10 onboarded
- **Vertical 2 Planning**: Choose second vertical (DIY? Fitness? Finance?)
- **Narrative Expansion**: 3–4 concurrent arcs, seasonal themes, community-driven narratives
- **Content Production**: 40–60 articles across all personas
- **Analytics & Growth**: Cohort analysis, content performance, SEO growth

### Development Deliverables
- **Platform Scaling**: Microservices architecture, database sharding, cache optimization
- **Advanced Features**: Persona Portal MVP, advanced gamification, recommendation engine
- **Revenue Systems**: Course hosting, membership tiers, payment processing, revenue sharing
- **API Expansion**: Persona Portal APIs, recommendation APIs, revenue APIs

### Success Criteria
- ✅ 10,000+ active community members
- ✅ 10 personas across 2 verticals
- ✅ 150+ articles published
- ✅ 3–4 narrative arcs generating measurable engagement
- ✅ Monthly recurring revenue established
- ✅ Platform handles 10K+ concurrent users
- ✅ 50K+ monthly organic visitors (SEO)
- ✅ Replication template proven with second vertical

## Phase 4: Expansion (Week 25+)

### Purpose
Scale to 3–5 verticals, build revenue streams, establish moat through narrative depth, prepare for external partnerships.

### Management Deliverables
- **Multi-Vertical Operations**: 3–5 verticals live, 30–50 personas
- **Narrative Complexity**: 10–15 concurrent arcs, cross-vertical storylines, annual events
- **Monetization & Partnerships**: Sponsorships, affiliate marketing, white-label opportunities

### Development Deliverables
- **Enterprise-Grade Platform**: Advanced analytics, internationalization, white-label features
- **API Marketplace**: Third-party integrations, ecosystem partnerships

### Success Criteria
- ✅ $50K+ monthly recurring revenue
- ✅ 50+ personas across 3–5 verticals
- ✅ Enterprise partnerships established
- ✅ Replication playbook proven

## Critical Success Factors

### Week 1 (This Week)
- [ ] Brick specialty finalized
- [ ] 5 personas sketched
- [ ] Arc 1 defined
- [ ] Dev team aligned

### Week 4 Checkpoint
- [ ] All Phase 0 decisions locked
- [ ] Personas documented
- [ ] Narrative engine designed
- [ ] Revenue model detailed
- [ ] Launch date committed

### Week 12 Checkpoint (Phase 1 Go/No-Go)
- [ ] 3 personas with proven voice consistency
- [ ] 8–10 quality articles published
- [ ] Arc 1 showing engagement
- [ ] Portal MVP complete
- [ ] APIs operational

### Week 16 Checkpoint (Phase 2 Go/No-Go)
- [ ] Stack Legion MVP public
- [ ] 500+ members
- [ ] Revenue model working
- [ ] Ready for Phase 3 scale

### Week 24 Checkpoint (Phase 3 Go/No-Go)
- [ ] 10 personas, 2 verticals
- [ ] 10K+ users
- [ ] Replication validated
- [ ] Ready for Phase 4 expansion
