# TekDek Master Plan — Quick Checklist

**This Week (Phase 0 Decisions)**: 🔴 CRITICAL PATH  
**Full Plan**: See `/knowledge/TekDek-Master-Project-Plan.md`

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## YOUR DECISIONS THIS WEEK (Glytcht)

### 🔴 DECISION 1: Brick's Technical Specialty
**Why**: Templates his first articles, determines his voice in depth  
**Options**: Backend? DevOps? Full-stack? Architecture? Database design?  
**Action**: Pick one, I'll finalize his profile  
**Deadline**: TODAY if possible

### 🔴 DECISION 2: Initial Persona Roster (Personas 2–10)
**Why**: Determines content calendar, arc participants, expertise mix  
**Options**: 5–10 people (real people you know, or we recruit during Phase 1?)  
**Action**: Sketch out 5–9 personas (name, expertise, rough voice idea)  
**Deadline**: End of Week 1

### 🔴 DECISION 3: First Narrative Arc
**Why**: Drives all content scheduling and engagement  
**Options**: 
- PHP vs Node debate (Brick + Frontend persona clash)
- Learning journey (new persona builds in public)
- Collaboration (multiple personas build something together)
- Other?  
**Action**: Pick arc, I'll plan beats and content calendar  
**Deadline**: End of Week 2

### 🔴 DECISION 4: Revenue Model
**Why**: Dev team needs this to build payment processing  
**Options**:
- Membership tiers (Free / $5/mo / $15/mo)
- Courses ($29–$99 each)
- Persona revenue share (70/30? 80/20?)
- Sponsorships?  
**Action**: Rough numbers, I'll detail it  
**Deadline**: End of Week 3

### 🔴 DECISION 5: Launch Target
**Why**: Everything else is scheduled around this  
**Options**: Q3 2026? Q4 2026? Early 2027?  
**Action**: Commit to date, I'll build sprint plan  
**Deadline**: End of Week 4

---

## MY DELIVERABLES THIS WEEK (ParzivalTD)

- [x] TekDek-Strategy.md ✅
- [x] Tool-Requirements.md ✅
- [x] Brick-Profile.md (stub) ✅
- [x] TekDek-Brainstorm-Reference.md ✅
- [x] **TekDek-Master-Project-Plan.md** ✅ (THIS DOCUMENT)
- [ ] Finalize Brick-Profile.md (pending your decision #1)
- [ ] Persona Template (for personas 2–10)
- [ ] Narrative Arc Template
- [ ] Content Curation Workflow doc
- [ ] Persona Roster System spec (design)

---

## PHASE 0 TIMELINE

```
Week 1: Decisions 1–2 locked, Brick finalized, 5 personas sketched
Week 2: Decision 3 locked, Arc 1 planned, content calendar drafted
Week 3: Decision 4 locked, revenue model detailed
Week 4: Decision 5 locked, all templates + specs done, dev team sync
```

---

## PHASE OVERVIEW (REFERENCE)

| Phase | Timeframe | Goal | Team Lead |
|-------|-----------|------|-----------|
| **Phase 0** | NOW - Week 4 | Lock decisions, design systems | TekDek (Glytcht) |
| **Phase 1** | Week 5–12 | Build personas, test narrative, publish content | TekDek + Dev |
| **Phase 2** | Week 13–16 | MVP launch, public beta, validate model | Dev (Portal launch) |
| **Phase 3** | Week 17–24 | Scale to 10 personas, 2 verticals | TekDek (narrative expansion) |
| **Phase 4** | Week 25+ | 3–5 verticals, 50+ personas, enterprise scale | Both teams |

---

## CRITICAL SUCCESS FACTORS (PHASE BY PHASE)

### Phase 0 ✅ (This Week)
- Decisions locked
- Personas defined
- Arc 1 planned
- Dev team aligned

### Phase 1 ✅ (Week 5–12)
- Brick voice test (2–3 articles) ✅
- 3 personas live ✅
- Arc 1 live with content tied to beats ✅
- APIs operational ✅
- **Go/No-Go for Phase 2** (Week 12) ✅

### Phase 2 ✅ (Week 13–16)
- Stack Legion MVP public ✅
- 500+ users ✅
- Arc 1 generating engagement ✅
- Revenue streams working ✅
- **Go/No-Go for Phase 3** (Week 16) ✅

### Phase 3 ✅ (Week 17–24)
- 10 personas across 2 verticals ✅
- Multiple arcs in parallel ✅
- 10K+ monthly users ✅
- Replication template proven ✅

### Phase 4 (Week 25+)
- Scale to 3–5 verticals ✅
- 50+ personas ✅
- $50K+ MRR ✅

---

## QUESTIONS FOR DEV TEAM (FIRST SYNC)

1. Tech stack? (Rails? Node? Django?)
2. Realistic MVP launch date?
3. Can you design APIs for persona data, content sync, analytics?
4. What's the user scaling limit before we need microservices?
5. Payment processing / revenue sharing capability?
6. How do we integrate management system (OpenClaw) with portal?

---

## WEEKLY SYNC SCHEDULE (STARTING WEEK 1)

**TekDek (Glytcht + ParzivalTD) + Dev Team**  
**When**: [TIME TBD]  
**Duration**: 30 min  
**Agenda**: 
- Blockers
- Phase 0 checkpoint (week 1–4)
- Next week's deliverables
- Dependency updates

---

## NEXT STEP: RESPOND TO DECISIONS

Once you give me Decisions 1–3 (Brick specialty, 5 personas, first arc), I can:
1. Finalize all persona profiles
2. Plan content calendar through end of Q2
3. Design system architecture (what to build in OpenClaw)
4. Provide dev team with technical requirements

**Then we're off to the races.**

---

## FILES TO REVIEW

**Full Strategy**:
- `/knowledge/TekDek-Strategy.md` — Vision, layers, models
- `/knowledge/Tool-Requirements.md` — What to build
- `/knowledge/personas/Brick-Profile.md` — First persona (template)
- `/TekDek-Brainstorm-Reference.md` — Quick brain dump

**Master Execution**:
- `/knowledge/TekDek-Master-Project-Plan.md` — THIS. Read it.

**Session Log**:
- `/memory/2026-04-11-extended.md` — What we did today

---

## DECISION LOG

```
[ ] 1. Brick's specialty — PENDING
[ ] 2. Initial persona roster (5–9 people) — PENDING
[ ] 3. First narrative arc — PENDING
[ ] 4. Revenue model — PENDING
[ ] 5. Launch target date — PENDING
```

Once filled, we move to execution.