6.8 KiB
Executable File
Critical Decisions Checklist
Phase 0: Foundation (NOW — Week 4)
This week's decisions lock in everything needed for 12 weeks of confident execution.
🔴 DECISION 1: Brick's Technical Specialty
Why: Templates his first articles, determines his voice in depth
Status: ⏳ PENDING
Options:
- Backend (servers, databases, APIs)
- Frontend (React, Vue, CSS, UX)
- DevOps (deployment, infrastructure, containerization)
- Full-stack (end-to-end development)
- Architecture (system design, scalability)
- Database design (data modeling, optimization)
Action: Pick one, finalizes his profile and content roadmap
Deadline: This week
🔴 DECISION 2: Initial Persona Roster (Personas 2–10)
Why: Determines content calendar, arc participants, expertise mix
Status: ⏳ PENDING
What we need:
- 5–9 persona sketches (name, expertise, rough voice idea)
- Real people you know, or recruit during Phase 1?
- Mix of expertise (ensure complementary skills)
Example structure:
- Persona name
- Technical specialty
- Voice idea ("rough but relatable," "professional educator," "comedy-focused")
- Platform presence (YouTube? Blog? GitHub?)
Deadline: End of Week 1
🔴 DECISION 3: First Narrative Arc
Why: Drives all content scheduling and engagement
Status: ⏳ PENDING
Options:
- Conflict arc: Persona A (PHP expert) vs. Persona B (Node expert) — which is better?
- Learning journey arc: New persona builds in public, learns on camera
- Collaboration arc: Multiple personas team up to build something
- Drama arc: Personal storyline (career change, comeback story)
- Other custom arc: Your idea!
What's needed:
- Arc title
- Main characters involved
- 3–6 month timeline
- Key beats (monthly story moments)
- Content tie-ins (which articles support this story)
- Engagement hooks (why will users care?)
Deadline: End of Week 2
🔴 DECISION 4: Revenue Model
Why: Dev team needs this to build payment processing
Status: ⏳ PENDING
Decisions needed:
- Membership tiers: Free / $5/mo / $15/mo? What's included?
- Courses: One-time purchase? Pricing ($29–$99)?
- Persona revenue share: 70/30 split? 80/20? What cuts to TekDek?
- Sponsorships: Per-article? Seasonal? Partner discounts?
- Challenge rewards: Premium users only? Paid challenges?
Deadline: End of Week 3
🔴 DECISION 5: Launch Target Date
Why: Everything else is scheduled around this
Status: ⏳ PENDING
Options:
- Q3 2026 (July–September)
- Q4 2026 (October–December)
- Early 2027 (January–March)
- Flexible/TBD
Why it matters: Determines sprint length, dev team roadmap, Phase 1/2/3 timing
Deadline: End of Week 4
Phase 1: Foundational Development (Week 5–12)
⏸️ CHECKPOINT 6: Voice Consistency Validation (Week 8)
Decision: Does Brick's voice actually work across platforms?
Why: If not, we pivot before scaling to other personas
Validation criteria:
- 2–3 Brick articles published (blog, tutorial, opinion)
- Consistent voice across platforms (blog, social media, code comments)
- Reader feedback positive (comments, shares, engagement)
- Technical accuracy verified
If voice works: Proceed with personas 2–3, confident in scaling
If voice fails: Adjust Brick profile, try different approach
⏸️ CHECKPOINT 7: Arc 1 Engagement (Week 10)
Decision: Is the narrative arc driving user engagement?
Why: If not, we adjust narrative strategy before Phase 2
Engagement metrics:
- Views per article (target: 1K+)
- Comments per article (target: 20+)
- User retention (target: 40%+ repeat readers)
- Social shares (target: 100+ per major post)
If arc engages: Proceed to Phase 2 with confidence
If arc is flat: Try different conflict, different personas, or pivot narrative strategy
⏸️ CHECKPOINT 8: Go/No-Go for Phase 2 (Week 12)
Decision: Ready to launch MVP to public?
Why: This is the major go/no-go moment for public beta
Success criteria:
- ✅ 3 personas with proven voice consistency
- ✅ 8–10 quality articles published
- ✅ Arc 1 showing engagement
- ✅ Portal MVP complete and tested
- ✅ APIs operational and documented
- ✅ Content monitor tracking publications
- ✅ Curation workflow proven
If all criteria met: Launch Phase 2
If criteria not met: Extend Phase 1, address gaps
Phase 2: MVP Launch (Week 13–16)
⏸️ CHECKPOINT 9: MVP Success Metrics (Week 16)
Decision: Did MVP launch meet success criteria?
Metrics to review:
- 500+ registered members (target)
- 100+ challenge participants
- Arc 2 engagement (comments, participation)
- Revenue conversion (50%+ to membership)
- Site stability (99.5%+ uptime)
If metrics healthy: Proceed to Phase 3 scale
If metrics poor: Reassess product-market fit, gather user feedback, potentially pivot
Phase 3: Scale & Iteration (Week 17–24)
⏸️ CHECKPOINT 10: Vertical 2 Launch Go/No-Go (Week 21)
Decision: Is DIY/Fitness/Finance vertical ready to launch?
Why: Critical validation that replication template works
Evaluation criteria:
- 3–5 personas for vertical 2 onboarded
- Voice consistency across new domain
- First arc planned and ready
- Portal ready for multi-vertical support
- Marketing plan for vertical 2 launch
If template replicates well: Proceed with vertical 2 expansion
If replication struggles: Refine template, extend timeline, or select different vertical
Decision Log
PHASE 0 (THIS WEEK)
[ ] 1. Brick's specialty — PENDING
[ ] 2. Initial persona roster (5–9) — PENDING
[ ] 3. First narrative arc — PENDING
[ ] 4. Revenue model — PENDING
[ ] 5. Launch target date — PENDING
PHASE 1
[ ] 6. Voice consistency validation — CHECKPOINT WEEK 8
[ ] 7. Arc 1 engagement — CHECKPOINT WEEK 10
[ ] 8. Go/no-go for Phase 2 — CHECKPOINT WEEK 12
PHASE 2
[ ] 9. MVP success metrics — CHECKPOINT WEEK 16
PHASE 3
[ ] 10. Vertical 2 launch readiness — CHECKPOINT WEEK 21
How Decisions Flow
Each decision unlocks the next phase:
- Brick's specialty → Determines his first content, tests voice consistency
- Persona roster → Enables arc planning, content calendar drafting
- First arc → Drives Phase 1 content production
- Revenue model → Dev team builds payment + analytics systems
- Launch date → Entire timeline cascades from this commitment
If any decision slips, all downstream work is blocked.
Next Step
For Glytcht: Reply with Decisions 1–3 (Brick specialty, personas, first arc)
Once locked, ParzivalTD finalizes all profiles, narrative framework, and content calendar for Phase 1 execution.
Then we're off to the races.