Phase 0: Complete strategy docs, project overview, status tracker, memory update
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knowledge/TekDek-Master-Project-Plan.md
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# TekDek Master Project Plan
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**Document**: Master Project Roadmap & Requirements
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**Version**: 1.0
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**Created**: 2026-04-11
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**Status**: ACTIVE — Guides both Development Team and TekDek Management
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**Owner**: Glytcht (Product/Client), ParzivalTD (TekDek Operations Manager)
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---
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## Executive Summary
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TekDek is a **narrative-driven developer education platform** with two parallel execution tracks:
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| Track | Owner | Deliverable | Purpose |
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|-------|-------|-------------|---------|
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| **Development (Portal)** | External/Dev Team | Article publishing platform, community, APIs | Content delivery, monetization, user engagement |
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| **Management (OpenClaw)** | TekDek (ParzivalTD) | Persona roster, narrative engine, content monitoring | Character operations, storyline tracking, curation |
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**Critical**: The two tracks are **interdependent**. Portal can't fully function without management defining personas and storylines. Management can't operate at scale without portal infrastructure.
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This document specifies:
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- What each team delivers, in what phase
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- When they deliver (timeline)
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- Dependencies between deliverables
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- Success criteria for each phase
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- Checkpoints where decisions must be made
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---
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## Project Vision (Reference)
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**Core Thesis**: Technical education + character-driven entertainment = sticky, differentiated community
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**Three Layers**:
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1. **Business**: Multi-platform content aggregation, monetization, community
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2. **Technical**: Central hub (Stack Legion), persona agents, syndication
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3. **Narrative**: Character arcs, conflicts, drama = engagement driver
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**Replicable Template**: Dev → DIY → Fitness → Finance
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---
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## Phase Overview
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```
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Phase 0: Discovery & Planning (NOW - Week 4)
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↓
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Phase 1: Foundational Development (Week 5 - Week 12)
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↓
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Phase 2: MVP Launch (Week 13 - Week 16)
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↓
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Phase 3: Scale & Iteration (Week 17 - Week 24)
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↓
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Phase 4: Expansion (Week 25+)
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```
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---
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## Phase 0: Discovery & Planning (NOW - Week 4)
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### Purpose
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Lock in product definition, persona prototypes, narrative framework, and team specifications before major development begins.
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### TekDek Management (OpenClaw) Deliverables
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**Strategy Documents** (✅ DONE)
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- [x] TekDek-Strategy.md — Vision, layers, persona model, narrative engine
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- [x] Tool-Requirements.md — Critical path tools, build/buy decisions
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- [x] TekDek-Brainstorm-Reference.md — One-page quick reference
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**Persona Framework** (IN PROGRESS)
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- [x] Brick-Profile.md — Prototype persona (rough, relatable, honest)
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- [ ] Voice Guide Templates — Standardized persona documentation
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- [ ] 4–9 Additional Persona Sketches — Quick profiles for wave 1 roster
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**Narrative Framework** (PENDING)
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- [ ] Narrative Arc Template — Standard structure for arcs
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- [ ] Arc 1 Definition — First storyline (beats, characters, engagement hooks)
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- [ ] Content Calendar Framework — How content ties to narrative beats
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**Decision Checkpoints** (PENDING)
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- [ ] Brick's Technical Specialty (backend? DevOps? Full-stack?)
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- [ ] Initial Persona Roster (who are personas 2–10?)
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- [ ] Primary Narrative Arc (what drives engagement in wave 1?)
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- [ ] Revenue Model (membership tiers, course pricing, persona share)
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- [ ] Launch Target Date (Q3? Q4 2026?)
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**Monitoring System Design** (PENDING)
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- [ ] Persona Roster System Spec (what data we track per persona)
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- [ ] Narrative State Tracker Spec (how we measure character evolution)
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- [ ] Content Monitor Spec (where did X publish, engagement, voice consistency)
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- [ ] API Integration Points (where portal calls us)
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### Development Team Deliverables
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**Portal Architecture & Planning** (ONGOING)
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- [ ] Portal tech stack finalized
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- [ ] Database schema (preliminary)
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- [ ] API design (who calls what, in what format)
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- [ ] Authentication/authorization design
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- [ ] Content publishing workflow
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- [ ] Community/gamification architecture
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- [ ] Analytics requirements
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**Phase 0 Dev Deliverables**:
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- [ ] Technical requirements document (what portal must support)
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- [ ] API contract draft (for management system integration)
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- [ ] Database schema (draft, subject to change)
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- [ ] Development timeline (realistic sprint breakdown)
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**Questions for Dev Team**:
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1. What's the portal's tech stack?
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2. Can you provide an API surface for external systems (like OpenClaw) to query persona data and sync published content?
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3. What's your estimated MVP launch date?
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4. Do you need any character/persona data from us to start building?
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### Deliverables by Week
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| Week | TekDek Management | Development | Checkpoint |
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|------|-------------------|-------------|------------|
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| Week 1 | Finalize Brick profile; plan first arc; sketch 5 personas | Portal architecture draft; API planning | Brick locked in? |
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| Week 2–3 | Publish Brick articles (test voice); finalize curation workflow | Portal prototype/demo; schema draft | First content pieces published? |
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| Week 4 | Persona roster system spec; monitoring system design | API draft; integration points defined | All decision checkpoints hit? |
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### Success Criteria for Phase 0
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- ✅ Brick profile complete and tested (voice consistency across 2–3 platforms)
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- ✅ 5 additional personas sketched and agreed upon
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- ✅ First narrative arc detailed with content calendar
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- ✅ Content curation workflow finalized
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- ✅ Persona roster system spec designed (API-ready)
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- ✅ Development team has clear technical requirements
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- ✅ All major decisions made (personas, narrative, revenue, launch date)
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---
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## Phase 1: Foundational Development (Week 5 - Week 12)
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### Purpose
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Build core systems, test persona voice consistency, begin content production, establish the content/narrative feedback loop.
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### TekDek Management Deliverables
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**Persona System** (Week 5–8)
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- [ ] Build Persona Roster System in OpenClaw (database + interface)
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- Store: Profile, voice guide, system prompt, relationships, narrative state
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- Support: Versioning, history, character evolution tracking
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- [ ] Onboard personas 2–3 (create detailed profiles, develop voices)
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- [ ] Persona Agent Framework (test AI drafting in persona voices)
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- [ ] Voice Consistency Testing (publish 2 articles per persona, gather feedback)
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**Narrative System** (Week 6–10)
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- [ ] Build Narrative Arc Tracker in OpenClaw
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- Store: Arc timeline, beats, character involvement, content tie-ins
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- Support: Status tracking, engagement metrics, arc performance
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- [ ] Content Calendar (synchronize article publication with narrative beats)
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- [ ] Storyline & Beat Planning Tool (template for planning future arcs)
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- [ ] Arc 1 Launch (execute first storyline with Brick + persona 2)
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**Content Monitoring & Curation** (Week 7–12)
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- [ ] Build Content Monitor
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- Track: Where did X publish, when, engagement, voice consistency
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- Support: Sync with portal (when APIs ready)
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- [ ] Finalize Curation Workflow
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- Intake (persona generates draft)
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- Review (check voice consistency, narrative fit, technical accuracy)
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- Approve/Reject with feedback
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- Schedule publication
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- [ ] Integration Planning (define API calls to portal)
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**Content Production** (Week 5–12)
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- [ ] Brick: Publish 4–6 articles (tutorial series, voice consistency test)
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- [ ] Persona 2: Publish 2–3 articles (test voice, establish expertise)
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- [ ] Persona 3: Publish 1–2 articles (prototype additional voice)
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- [ ] All content: Curation → approval → schedule → publish
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**Analytics & Tracking** (Week 9–12)
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- [ ] Narrative Arc 1 Performance Metrics
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- Views, engagement, user retention
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- Did the conflict/collaboration resonate?
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- What drove traffic, what didn't?
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- [ ] Persona Voice Consistency Feedback
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- Does Brick's voice land across platforms?
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- Which personas need voice refinement?
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- [ ] Content-to-Arc Correlation
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- Did content published during narrative beats drive engagement?
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### Development Team Deliverables
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**Portal MVP Build** (Week 5–12)
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- [ ] User authentication & authorization
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- [ ] Article publishing interface (draft → publish workflow)
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- [ ] Article display (on Stack Legion site)
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- [ ] Tagging/categorization system
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- [ ] Basic community features (comments, user profiles)
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- [ ] Gamification skeleton (challenges, points tracking)
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- [ ] Analytics hooks (track views, engagement, user behavior)
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**API Development** (Week 8–12)
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- [ ] Persona API (`GET /persona/{id}` → return profile, system prompt, voice guide)
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- [ ] Content sync API (`POST /content/published` → sync when articles go live)
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- [ ] Analytics API (`GET /analytics/article/{id}` → return engagement)
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- [ ] Narrative API (`GET /narrative/arc/{id}` → return arc beats, status)
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- [ ] API documentation & testing
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**Integration Readiness** (Week 10–12)
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- [ ] Test data flow: OpenClaw → Portal (personas, content, analytics)
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- [ ] Error handling & retry logic
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- [ ] Rate limiting & security
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- [ ] Mock integration with management system
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### Deliverables by Week
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| Week | TekDek Management | Development | Output/Milestone |
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|------|-------------------|-------------|------------------|
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| Week 5 | Build persona roster; onboard personas 2–3; publish Brick article 1 | Portal auth, publishing interface | First article live |
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| Week 6 | Narrative arc tracker; arc 1 planning; publish Brick article 2 | Community features skeleton | Arc structure locked |
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| Week 7 | Content monitor; curation workflow finalized | Gamification foundation | Curation system tested |
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| Week 8 | Persona agent prototyping; persona 2 articles; API integration planning | API design complete, begin implementation | Multiple voices tested |
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| Week 9 | Analytics dashboard; arc 1 performance tracking | API endpoints 50% complete | Early metrics available |
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| Week 10 | Voice consistency analysis; content calendar Q2; API integration testing | API complete, integration testing | Systems talk to each other |
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| Week 11 | Gather feedback; refine personas/narratives; publish persona 3 | Portal polish, edge case handling | Feedback incorporated |
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| Week 12 | Arc 1 retrospective; decide on personas 4–5; plan Arc 2 | Portal MVP ready for launch | Go/no-go for Phase 2 |
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### Success Criteria for Phase 1
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- ✅ 3 personas fully onboarded with consistent voices (tested across platforms)
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- ✅ 8–10 articles published (mix of Brick, persona 2, persona 3)
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- ✅ Arc 1 live and driving engagement (measurable views, comments, user retention)
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- ✅ Content monitor tracking all publications and engagement
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- ✅ Persona roster system operational in OpenClaw
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- ✅ Portal MVP publishing articles and showing basic community features
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- ✅ APIs operational and tested (management ↔ portal integration)
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- ✅ Early metrics show voice consistency resonates with readers
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- ✅ Curation workflow proven (intake → review → approve → publish working smoothly)
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- ✅ Development team and management team synchronized on technical approach
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---
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## Phase 2: MVP Launch (Week 13 - Week 16)
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### Purpose
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Launch public beta, establish community, prove engagement model (narrative + education), gather user feedback.
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### TekDek Management Deliverables
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**Persona Expansion** (Week 13–16)
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- [ ] Onboard personas 4–5 (bring them to same maturity as personas 1–3)
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- [ ] Document consistency rules for each persona
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- [ ] Lock in all persona relationships (allies, rivals, neutral)
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**Narrative Expansion** (Week 13–16)
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- [ ] Arc 1 conclusion (wrap up the conflict/collaboration)
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- [ ] Arc 2 launch (new storyline with personas 2–4)
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- [ ] Content calendar through end of Q2 (articles tied to narrative beats)
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**Content Production** (Week 13–16)
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- [ ] Publish 15–20 articles total (maintained across all active personas)
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- [ ] Community engagement tracking (comments, discussions, user participation)
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- [ ] SEO/trending alignment (capitalize on current tech trends)
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**Platform Integrations** (Week 13–16)
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- [ ] BookStack integration (if needed for persona knowledge bases)
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- [ ] Gitea integration (if personas host code challenges on Gitea)
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- [ ] Social media syncing (where personas independently publish)
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**Launch Coordination** (Week 13–16)
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- [ ] Marketing plan (how we announce Stack Legion launch)
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- [ ] User onboarding flow (how new users discover content)
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- [ ] Community moderation guidelines (how we manage discussions)
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### Development Team Deliverables
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**Portal Beta Launch** (Week 13–16)
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- [ ] Public facing site (Stack Legion live with articles, community, challenges)
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- [ ] User registration & member tiers
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- [ ] Challenge system (gamification live)
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- [ ] Analytics dashboard (views, engagement, user behavior)
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- [ ] Content moderation tools
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- [ ] Mobile-responsive design
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**Performance & Scaling** (Week 13–16)
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- [ ] Load testing (can the site handle 1K+ concurrent users?)
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- [ ] Database optimization (content queries, user queries)
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- [ ] Caching strategy (for high-traffic content)
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- [ ] CDN integration (if needed for global distribution)
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**API Maturity** (Week 13–16)
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- [ ] API versioning & backward compatibility
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- [ ] Rate limiting & quotas
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- [ ] Error responses & documentation
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- [ ] Monitoring & alerting (are the APIs healthy?)
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### Deliverables by Week
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| Week | TekDek Management | Development | Output |
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|------|-------------------|-------------|--------|
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| Week 13 | Arc 1 conclusions; personas 4–5 onboarding; marketing plan | Portal beta deployment; user registration live | Beta site live |
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| Week 14 | Arc 2 launch; publish 3–4 articles; community moderation active | Challenge system; gamification; analytics | Users signing up |
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| Week 15 | Community engagement metrics; SEO/trending alignment; content calendar Q3 | Performance optimization; load testing complete | First engagement data |
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| Week 16 | Retrospective; success metrics; plan Phase 3 priorities | Beta feedback incorporated; go/no-go for public launch | Lessons documented |
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### Success Criteria for Phase 2
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- ✅ Stack Legion MVP live with 5 personas, multiple articles, active community
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- ✅ 500+ registered members, 100+ challenge participants
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- ✅ Arc 2 live and generating engagement (measurable user retention)
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- ✅ Site handles 1K+ concurrent users without degradation
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- ✅ SEO foundation (searchable content, organic traffic trickling in)
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- ✅ All APIs stable and documented
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- ✅ Content quality remains high (curation workflow working)
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- ✅ Narrative coherence maintained (users understand the storyline)
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- ✅ Revenue model validated (at least 50% conversion to membership or course)
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- ✅ Team feedback: "This is working, let's scale it"
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---
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## Phase 3: Scale & Iteration (Week 17 - Week 24)
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### Purpose
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Grow community, expand persona roster, launch multiple narrative arcs in parallel, prove replication template with second vertical (DIY/fitness/finance).
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### TekDek Management Deliverables
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**Full Persona Roster** (Week 17–24)
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- [ ] Onboard personas 6–10 (complete wave 1)
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- [ ] Develop 3–5 personas for wave 2 (next vertical, e.g., DIY)
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- [ ] Create persona templates & playbooks (reusable for future verticals)
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**Narrative Expansion** (Week 17–24)
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- [ ] 3–4 narrative arcs in parallel
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- [ ] Seasonal themes (summer projects, Halloween code challenges, etc.)
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- [ ] Community-driven narratives (user votes on conflict outcomes)
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- [ ] Cross-persona collaborations (limited edition tutorials)
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**Content Production & Syndication** (Week 17–24)
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- [ ] 40–60 articles published across all personas
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- [ ] Integration with persona independent platforms (YouTube syncing, blog feeds)
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- [ ] Content recommendation engine (which articles connect to which narratives?)
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- [ ] Guest contributions (invite external experts to write as guests)
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**Analytics & Growth** (Week 17–24)
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- [ ] Cohort analysis (which personas drive retention? growth?)
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- [ ] Content performance (what topics resonate?)
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- [ ] Narrative arc ROI (did this arc drive engagement?)
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- [ ] SEO growth (target 10K+ monthly organic visitors)
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**Vertical 2 Planning** (Week 17–24)
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- [ ] Choose second vertical (DIY? Fitness? Finance?)
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- [ ] Recruit 3–5 personas for vertical 2
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- [ ] Adapt narrative model for new domain
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- [ ] Plan launch (week 21+)
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### Development Team Deliverables
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**Platform Scaling** (Week 17–24)
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- [ ] Microservices architecture (if needed for scale)
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- [ ] Database sharding (split data across instances)
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- [ ] Cache layer optimization (Redis, etc.)
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- [ ] Search indexing (Elasticsearch for full-text search across 1000+ articles)
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**Advanced Features** (Week 17–24)
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- [ ] Persona Portal MVP (personas self-publish, manage their section)
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- [ ] Advanced gamification (leaderboards, achievements, cross-challenge tracking)
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- [ ] Recommendation engine (suggest articles based on user interest)
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- [ ] Analytics dashboard for personas (their traffic, engagement, growth)
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**Revenue Systems** (Week 17–24)
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- [ ] Course hosting (integrate with Udemy, Teachable, or custom)
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- [ ] Membership tiers (free, basic, premium, VIP)
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- [ ] Payment processing (Stripe, PayPal)
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- [ ] Revenue sharing (pay personas from their content revenue)
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- [ ] Merchandise/sponsorship integrations
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**API Expansion** (Week 17–24)
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- [ ] Persona Portal APIs (personas upload content, get analytics)
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- [ ] Recommendation APIs (suggest articles based on user behavior)
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- [ ] Revenue APIs (persona earnings, payments)
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- [ ] Analytics APIs (detailed performance metrics)
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### Deliverables by Week
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| Week | TekDek Management | Development | Output |
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|------|-------------------|-------------|--------|
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| Week 17 | Personas 6–10 onboarding; Arc 2 retrospective; Arc 3 planning | Microservices refactor begins; scaling architecture | Persona 6 live |
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| Week 18–20 | Vertical 2 persona recruitment; 3 concurrent arcs live; 12+ articles published | Platform optimization; search indexing live; revenue system 50% | Multiple narratives active |
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| Week 21 | Vertical 2 launch (DIY/fitness/finance); community growth tracking | Persona Portal beta; recommendation engine; revenue sharing | Second vertical goes live |
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| Week 22 | Personas 6–10 all live; cross-vertical collaboration planning | Advanced gamification; analytics dashboards | 10 personas + 2 verticals |
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| Week 23 | Content syndication live (pull from YouTube, blogs); SEO strategy | Course hosting; membership tiers; payment processing | Revenue streams active |
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| Week 24 | Phase 3 retrospective; financial review; plan Phase 4 | Performance analysis; decision on Phase 4 priorities | Scaling validated |
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### Success Criteria for Phase 3
|
||||
|
||||
- ✅ 10,000+ active community members
|
||||
- ✅ 10 personas across 2 verticals (Stack Legion Dev + DIY/Fitness/Finance)
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||||
- ✅ 150+ articles published, consistent 2K+ views per article
|
||||
- ✅ 3–4 narrative arcs generating measurable engagement
|
||||
- ✅ Monthly recurring revenue (MRR) from memberships + courses
|
||||
- ✅ Platform handles 10K+ concurrent users
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||||
- ✅ SEO: 50K+ monthly organic visitors
|
||||
- ✅ Persona Portal operational (personas self-manage content)
|
||||
- ✅ Revenue sharing model working (personas earning)
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||||
- ✅ Replication template proven (second vertical launched successfully)
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||||
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||||
---
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||||
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||||
## Phase 4: Expansion (Week 25+)
|
||||
|
||||
### Purpose
|
||||
Expand to 3–5 verticals, scale revenue, build moat through narrative depth, prepare for external partnerships.
|
||||
|
||||
### TekDek Management Deliverables
|
||||
|
||||
**Multi-Vertical Operations** (Week 25+)
|
||||
- [ ] 3–5 verticals live (Stack Legion Dev, DIY, Fitness, Finance, ?)
|
||||
- [ ] 30–50 personas across all verticals
|
||||
- [ ] 10–15 concurrent narrative arcs
|
||||
- [ ] Specialized content calendars per vertical
|
||||
|
||||
**Narrative Complexity** (Week 25+)
|
||||
- [ ] Cross-vertical storylines (dev personas collaborate with DIY personas, etc.)
|
||||
- [ ] Annual narrative events (conflicts, resolutions, seasonal themes)
|
||||
- [ ] User-driven narrative (community votes on story outcomes)
|
||||
|
||||
**Monetization & Partnerships** (Week 25+)
|
||||
- [ ] Sponsorships (brands pay to appear in challenges, tutorials)
|
||||
- [ ] Affiliate marketing (persona courses, tools, services)
|
||||
- [ ] White-label opportunities (license the platform to other niches)
|
||||
- [ ] API partnerships (external tools integrate with Stack Legion)
|
||||
|
||||
### Development Team Deliverables
|
||||
|
||||
**Enterprise-Grade Platform** (Week 25+)
|
||||
- [ ] Advanced analytics (cohort analysis, churn prediction, LTV)
|
||||
- [ ] Internationalization (multi-language, multi-region support)
|
||||
- [ ] White-label features (custom branding for partners)
|
||||
- [ ] API marketplace (third-party integrations)
|
||||
|
||||
---
|
||||
|
||||
## Decision Checkpoints (Critical Decisions)
|
||||
|
||||
### Phase 0 (This Week – Week 4)
|
||||
|
||||
**CHECKPOINT 1: Brick Finalization** (Week 1)
|
||||
- **Decision**: What is Brick's technical specialty?
|
||||
- **Why**: Determines his first content, which templates his voice
|
||||
- **Action**: Finalize Brick-Profile.md with specialty, origin story, relationships
|
||||
- **Blocker**: Can't move forward without this
|
||||
|
||||
**CHECKPOINT 2: Initial Persona Roster** (Week 1–2)
|
||||
- **Decision**: Who are personas 2–10?
|
||||
- **Why**: Determines content calendar, narrative arc participants, expertise mix
|
||||
- **Action**: Create detailed sketches for 5–9 personas
|
||||
- **Blocker**: Can't plan arcs or content without roster
|
||||
|
||||
**CHECKPOINT 3: First Narrative Arc** (Week 2–3)
|
||||
- **Decision**: What's Arc 1? (conflict? collaboration? learning journey?)
|
||||
- **Why**: Determines content calendar, engagement hooks, which personas interact
|
||||
- **Action**: Define Arc 1 with beats, timeline, characters, engagement hooks
|
||||
- **Blocker**: Can't start Phase 1 content without arc definition
|
||||
|
||||
**CHECKPOINT 4: Revenue Model** (Week 3)
|
||||
- **Decision**: Membership pricing? Course structure? Persona revenue share?
|
||||
- **Why**: Informs what dev team builds (payment processing, dashboards)
|
||||
- **Action**: Lock in revenue model specifics
|
||||
- **Blocker**: Dev team needs this for Phase 1 planning
|
||||
|
||||
**CHECKPOINT 5: Launch Target** (Week 4)
|
||||
- **Decision**: When is MVP launch? (Q3? Q4 2026?)
|
||||
- **Why**: Informs sprint planning, resource allocation
|
||||
- **Action**: Commit to a launch date, break into phases
|
||||
- **Blocker**: Timeline drives all planning
|
||||
|
||||
### Phase 1 (Week 5–12)
|
||||
|
||||
**CHECKPOINT 6: Voice Consistency Validation** (Week 8)
|
||||
- **Decision**: Does Brick's voice actually work across platforms?
|
||||
- **Why**: If not, we pivot before scaling
|
||||
- **Action**: Analyze 2–3 Brick articles + social posts, gather reader feedback
|
||||
- **Blocker**: Can't scale personas if voice doesn't work
|
||||
|
||||
**CHECKPOINT 7: Arc 1 Engagement** (Week 10)
|
||||
- **Decision**: Is the narrative arc driving user engagement?
|
||||
- **Why**: If not, we adjust narrative strategy
|
||||
- **Action**: Review early metrics (views, comments, retention)
|
||||
- **Blocker**: If arc isn't working, Phase 2 launch may be at risk
|
||||
|
||||
**CHECKPOINT 8: Go/No-Go for Phase 2** (Week 12)
|
||||
- **Decision**: Ready to launch MVP to public?
|
||||
- **Why**: This is the major go/no-go moment
|
||||
- **Criteria**:
|
||||
- ✅ 3 personas with proven voice consistency
|
||||
- ✅ 8–10 quality articles published
|
||||
- ✅ Arc 1 showing engagement
|
||||
- ✅ Portal MVP complete
|
||||
- ✅ APIs operational
|
||||
- **Blocker**: If any criterion fails, extend Phase 1
|
||||
|
||||
### Phase 2 (Week 13–16)
|
||||
|
||||
**CHECKPOINT 9: MVP Success Metrics** (Week 16)
|
||||
- **Decision**: Did MVP launch meet success criteria?
|
||||
- **Why**: Informs Phase 3 scope (scale vs. pivot)
|
||||
- **Action**: Analyze 500+ user feedback, engagement, revenue
|
||||
- **Blocker**: If metrics are poor, reassess before scaling
|
||||
|
||||
### Phase 3 (Week 17–24)
|
||||
|
||||
**CHECKPOINT 10: Vertical 2 Launch Go/No-Go** (Week 21)
|
||||
- **Decision**: Is DIY/Fitness/Finance vertical ready to launch?
|
||||
- **Why**: Critical validation that replication template works
|
||||
- **Action**: Evaluate persona quality, content, arc planning
|
||||
- **Blocker**: If template doesn't replicate well, scale differently
|
||||
|
||||
---
|
||||
|
||||
## Dependency Map
|
||||
|
||||
```
|
||||
Phase 0 → Phase 1 → Phase 2 → Phase 3 → Phase 4
|
||||
↓ ↓ ↓ ↓ ↓
|
||||
TekDek TekDek TekDek TekDek TekDek
|
||||
Decisions Personas Content Expansion Scaling
|
||||
↓ ↓ ↓ ↓ ↓
|
||||
Dev Spec Dev Build Dev MVP Dev Scale Dev Partner
|
||||
```
|
||||
|
||||
### Critical Dependencies
|
||||
|
||||
| Blocker | Dependent | Risk |
|
||||
|---------|-----------|------|
|
||||
| Brick profile not finalized | Can't publish first articles | Week 1 slip → cascade |
|
||||
| First narrative arc undefined | Content calendar stalled | Creativity gap |
|
||||
| Portal architecture delayed | APIs can't be designed | Integration stalled |
|
||||
| Voice consistency fails (Week 8) | Can't scale personas | Entire narrative model at risk |
|
||||
| Arc 1 engagement low (Week 10) | MVP launch risky | Community adoption may fail |
|
||||
| APIs not operational (Week 12) | Portal + OpenClaw can't talk | Two separate systems |
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics & KPIs
|
||||
|
||||
### Community Health
|
||||
- **Active users**: 500 (Phase 2) → 5K (Phase 3) → 50K+ (Phase 4)
|
||||
- **Retention**: 40%+ monthly active → 50%+ (Phase 3)
|
||||
- **Engagement**: 2K+ views per article → 5K+ (Phase 3)
|
||||
- **Challenge participation**: 10% of users → 30% (Phase 3)
|
||||
|
||||
### Content & Narrative
|
||||
- **Articles published**: 8–10 (Phase 1) → 15–20 (Phase 2) → 40–60 (Phase 3)
|
||||
- **Persona count**: 3 (Phase 1) → 5 (Phase 2) → 10–50 (Phase 3–4)
|
||||
- **Narrative arc engagement**: Comments/shares per arc beat
|
||||
- **Voice consistency**: Reader perception (survey/feedback)
|
||||
|
||||
### Business
|
||||
- **Monthly recurring revenue**: $0 (Phase 1) → $5K (Phase 2) → $50K+ (Phase 3)
|
||||
- **Course enrollment**: 50 (Phase 2) → 500 (Phase 3)
|
||||
- **Persona earnings**: Transparent to each persona
|
||||
- **Cost per acquisition**: < $10 per user (organic + community-driven)
|
||||
|
||||
### Technical
|
||||
- **Site uptime**: 99.5%+
|
||||
- **Page load time**: < 2 seconds
|
||||
- **API response time**: < 500ms
|
||||
- **Database query time**: < 100ms
|
||||
|
||||
---
|
||||
|
||||
## Risk Register & Mitigation
|
||||
|
||||
| Risk | Probability | Impact | Mitigation |
|
||||
|------|-------------|--------|-----------|
|
||||
| Brick's voice doesn't resonate | Medium | High | Test early (week 5), adjust quickly |
|
||||
| Narrative arc engagement is low | Medium | High | Have backup arc ready, pivot fast |
|
||||
| Portal development slips | Medium | High | Weekly sync, clear dependencies |
|
||||
| Persona burnout (can't maintain voice) | Low | Medium | Document everything, make AI assist |
|
||||
| Community moderation crisis | Low | Medium | Clear guidelines, active moderation team |
|
||||
| API integration complexity | Medium | Medium | Whiteboard early, test often |
|
||||
| Personas 4–10 struggle with voice | Medium | Medium | Template from Brick, use AI drafting |
|
||||
| SEO strategy fails | Low | Medium | Hire SEO consultant early (week 10+) |
|
||||
|
||||
---
|
||||
|
||||
## Team Roles & Responsibilities
|
||||
|
||||
### TekDek Management (Glytcht + ParzivalTD)
|
||||
- **Glytcht**: Vision, decisions, content curation, final approval
|
||||
- **ParzivalTD**: Operations, system design, tracking, coordination
|
||||
|
||||
**Responsibilities**:
|
||||
- Define personas, voices, relationships
|
||||
- Plan narrative arcs and storylines
|
||||
- Approve all content (voice, accuracy, narrative fit)
|
||||
- Coordinate with dev team on integration points
|
||||
- Monitor engagement metrics and adjust
|
||||
|
||||
### Development Team
|
||||
- **Tech Lead**: Architecture, API design, system decisions
|
||||
- **Engineers**: Build portal, APIs, infrastructure
|
||||
- **Ops/DevOps**: Deployment, scaling, monitoring
|
||||
|
||||
**Responsibilities**:
|
||||
- Build portal MVP with clear API contracts
|
||||
- Ensure reliability and scalability
|
||||
- Implement analytics and monitoring
|
||||
- Support integration with OpenClaw management system
|
||||
|
||||
### Success Requires
|
||||
- **Weekly sync**: TekDek + Dev team (30 min)
|
||||
- **Clear spec**: Management defines "what", dev defines "how"
|
||||
- **Early integration**: APIs designed in Phase 0, tested in Phase 1
|
||||
- **Shared KPIs**: Both teams aligned on success metrics
|
||||
|
||||
---
|
||||
|
||||
## Open Questions for Dev Team
|
||||
|
||||
1. **Tech Stack**: What's the portal built on? (Rails? Node? Django?)
|
||||
2. **Database**: PostgreSQL? MongoDB? What schema are you thinking?
|
||||
3. **Timeline**: What's your realistic MVP launch target?
|
||||
4. **APIs**: Can you design REST/GraphQL endpoints for persona data, content sync, analytics?
|
||||
5. **Content workflow**: Does the portal handle drafts → review → approval → publish?
|
||||
6. **Gamification**: Is challenge creation persona-authored or admin-created?
|
||||
7. **Analytics**: Can we hook into user behavior, content performance, revenue?
|
||||
8. **Infrastructure**: Are you hosting this yourselves or using cloud services?
|
||||
9. **Scalability**: What's the user ceiling before we need to scale?
|
||||
10. **Monetization**: How do you plan to handle memberships, courses, revenue sharing?
|
||||
|
||||
---
|
||||
|
||||
## Open Questions for Glytcht
|
||||
|
||||
1. **Brick's specialty**: What's his technical focus?
|
||||
2. **Persona roster**: Who are your 9 other personas?
|
||||
3. **First arc**: What conflict/collaboration kicks off the narrative?
|
||||
4. **Revenue model**: Membership pricing? Course prices? Persona share %?
|
||||
5. **Launch date**: Firm target or flexible?
|
||||
6. **Curation load**: How much time can you spend reviewing/approving content?
|
||||
7. **Persona sourcing**: Do you already know people, or recruit during Phase 1?
|
||||
8. **Expansion timeline**: When do you want to launch vertical 2?
|
||||
|
||||
---
|
||||
|
||||
## Next Steps (This Week)
|
||||
|
||||
### For Glytcht
|
||||
1. [ ] Finalize Brick's technical specialty
|
||||
2. [ ] Define initial 5–9 personas (quick sketches)
|
||||
3. [ ] Plan first narrative arc (beats, timeline, engagement hooks)
|
||||
4. [ ] Lock in revenue model basics
|
||||
5. [ ] Commit to launch date (Q3? Q4?)
|
||||
6. [ ] Set dev team sync (weekly, Tuesdays 2pm?)
|
||||
|
||||
### For ParzivalTD (Me)
|
||||
1. [ ] Finalize Brick-Profile.md with specialty/origin/relationships
|
||||
2. [ ] Create Persona Template for personas 2–10
|
||||
3. [ ] Design Narrative Arc Template (reusable structure)
|
||||
4. [ ] Draft Content Curation Workflow (intake → approval → publish)
|
||||
5. [ ] Design Persona Roster System architecture (ready for portal integration)
|
||||
6. [ ] Schedule first dev team sync
|
||||
|
||||
### For Development Team
|
||||
1. [ ] Review this Master Plan document
|
||||
2. [ ] Answer open questions above
|
||||
3. [ ] Propose Phase 0 deliverables on your end
|
||||
4. [ ] Design API contract (what we'll call, what you'll return)
|
||||
5. [ ] Commit to Phase 1 start date
|
||||
|
||||
---
|
||||
|
||||
## Document Governance
|
||||
|
||||
**Owner**: Glytcht (product), ParzivalTD (operations)
|
||||
**Review Cycle**: Weekly during Phase 0–2, bi-weekly Phase 3+
|
||||
**Update Authority**: Glytcht (major), ParzivalTD (operational details)
|
||||
**Version Control**: Git-tracked in `/knowledge/` folder
|
||||
**Audience**: Glytcht, Dev Team, TekDek Management
|
||||
|
||||
**When to Update**: After checkpoints, if timeline slips, if major decisions change
|
||||
|
||||
---
|
||||
|
||||
## Closing
|
||||
|
||||
This is the roadmap. Both teams follow it. Glytcht owns decisions, I execute operations, dev team builds infrastructure.
|
||||
|
||||
The next 4 weeks (Phase 0) lock in everything needed for 12 weeks of confident execution.
|
||||
|
||||
If we hit Phase 1 success criteria and validate our approach, Phase 2 is a formality. If we don't, we learn fast and adjust.
|
||||
|
||||
Let's build this.
|
||||
Reference in New Issue
Block a user