Phase 0: Complete strategy docs, project overview, status tracker, memory update

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2026-04-11 14:34:34 -04:00
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- Responsibilities: persona guidance, brand/marketing, software dev, project management - Responsibilities: persona guidance, brand/marketing, software dev, project management
## Known Projects ## Known Projects
- Persona Portal (publishing platform for personas) — early concept stage - **Stack Legion Dev** — article-based developer education platform (external dev team building)
- **Persona Portal** — publishing/management platform for personas (in development)
- **OpenClaw Management Layer** — persona roster, narrative tracking, content monitoring (our side)
## Key Architecture Decisions
- OpenClaw = Character engine (persona agents, voice guides, narrative state)
- Portal = Content delivery (articles, community, monetization)
- Two teams: TekDek Management (Glytcht + ParzivalTD) and Development Team (same Glytcht, different hat)
- We are the client/stakeholder defining requirements for the dev team
## Files Map
- `/knowledge/TekDek-Master-Project-Plan.md` — Full execution roadmap (THE source of truth)
- `/knowledge/TekDek-Strategy.md` — Vision and model
- `/knowledge/Tool-Requirements.md` — What to build
- `/knowledge/personas/Brick-Profile.md` — First persona prototype
- `/PROJECT-OVERVIEW.md` — File guide and navigation
- `/PROJECT-STATUS.md` — Current phase status
- `/Master-Plan-Quick-Checklist.md` — Decision checklist for Glytcht
- `/TekDek-Brainstorm-Reference.md` — Quick reference
## TekDek Overview (Detailed) ## TekDek Overview (Detailed)

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# TekDek Master Plan — Quick Checklist
**This Week (Phase 0 Decisions)**: 🔴 CRITICAL PATH
**Full Plan**: See `/knowledge/TekDek-Master-Project-Plan.md`
---
## YOUR DECISIONS THIS WEEK (Glytcht)
### 🔴 DECISION 1: Brick's Technical Specialty
**Why**: Templates his first articles, determines his voice in depth
**Options**: Backend? DevOps? Full-stack? Architecture? Database design?
**Action**: Pick one, I'll finalize his profile
**Deadline**: TODAY if possible
### 🔴 DECISION 2: Initial Persona Roster (Personas 210)
**Why**: Determines content calendar, arc participants, expertise mix
**Options**: 510 people (real people you know, or we recruit during Phase 1?)
**Action**: Sketch out 59 personas (name, expertise, rough voice idea)
**Deadline**: End of Week 1
### 🔴 DECISION 3: First Narrative Arc
**Why**: Drives all content scheduling and engagement
**Options**:
- PHP vs Node debate (Brick + Frontend persona clash)
- Learning journey (new persona builds in public)
- Collaboration (multiple personas build something together)
- Other?
**Action**: Pick arc, I'll plan beats and content calendar
**Deadline**: End of Week 2
### 🔴 DECISION 4: Revenue Model
**Why**: Dev team needs this to build payment processing
**Options**:
- Membership tiers (Free / $5/mo / $15/mo)
- Courses ($29$99 each)
- Persona revenue share (70/30? 80/20?)
- Sponsorships?
**Action**: Rough numbers, I'll detail it
**Deadline**: End of Week 3
### 🔴 DECISION 5: Launch Target
**Why**: Everything else is scheduled around this
**Options**: Q3 2026? Q4 2026? Early 2027?
**Action**: Commit to date, I'll build sprint plan
**Deadline**: End of Week 4
---
## MY DELIVERABLES THIS WEEK (ParzivalTD)
- [x] TekDek-Strategy.md ✅
- [x] Tool-Requirements.md ✅
- [x] Brick-Profile.md (stub) ✅
- [x] TekDek-Brainstorm-Reference.md ✅
- [x] **TekDek-Master-Project-Plan.md** ✅ (THIS DOCUMENT)
- [ ] Finalize Brick-Profile.md (pending your decision #1)
- [ ] Persona Template (for personas 210)
- [ ] Narrative Arc Template
- [ ] Content Curation Workflow doc
- [ ] Persona Roster System spec (design)
---
## PHASE 0 TIMELINE
```
Week 1: Decisions 12 locked, Brick finalized, 5 personas sketched
Week 2: Decision 3 locked, Arc 1 planned, content calendar drafted
Week 3: Decision 4 locked, revenue model detailed
Week 4: Decision 5 locked, all templates + specs done, dev team sync
```
---
## PHASE OVERVIEW (REFERENCE)
| Phase | Timeframe | Goal | Team Lead |
|-------|-----------|------|-----------|
| **Phase 0** | NOW - Week 4 | Lock decisions, design systems | TekDek (Glytcht) |
| **Phase 1** | Week 512 | Build personas, test narrative, publish content | TekDek + Dev |
| **Phase 2** | Week 1316 | MVP launch, public beta, validate model | Dev (Portal launch) |
| **Phase 3** | Week 1724 | Scale to 10 personas, 2 verticals | TekDek (narrative expansion) |
| **Phase 4** | Week 25+ | 35 verticals, 50+ personas, enterprise scale | Both teams |
---
## CRITICAL SUCCESS FACTORS (PHASE BY PHASE)
### Phase 0 ✅ (This Week)
- Decisions locked
- Personas defined
- Arc 1 planned
- Dev team aligned
### Phase 1 ✅ (Week 512)
- Brick voice test (23 articles) ✅
- 3 personas live ✅
- Arc 1 live with content tied to beats ✅
- APIs operational ✅
- **Go/No-Go for Phase 2** (Week 12) ✅
### Phase 2 ✅ (Week 1316)
- Stack Legion MVP public ✅
- 500+ users ✅
- Arc 1 generating engagement ✅
- Revenue streams working ✅
- **Go/No-Go for Phase 3** (Week 16) ✅
### Phase 3 ✅ (Week 1724)
- 10 personas across 2 verticals ✅
- Multiple arcs in parallel ✅
- 10K+ monthly users ✅
- Replication template proven ✅
### Phase 4 (Week 25+)
- Scale to 35 verticals ✅
- 50+ personas ✅
- $50K+ MRR ✅
---
## QUESTIONS FOR DEV TEAM (FIRST SYNC)
1. Tech stack? (Rails? Node? Django?)
2. Realistic MVP launch date?
3. Can you design APIs for persona data, content sync, analytics?
4. What's the user scaling limit before we need microservices?
5. Payment processing / revenue sharing capability?
6. How do we integrate management system (OpenClaw) with portal?
---
## WEEKLY SYNC SCHEDULE (STARTING WEEK 1)
**TekDek (Glytcht + ParzivalTD) + Dev Team**
**When**: [TIME TBD]
**Duration**: 30 min
**Agenda**:
- Blockers
- Phase 0 checkpoint (week 14)
- Next week's deliverables
- Dependency updates
---
## NEXT STEP: RESPOND TO DECISIONS
Once you give me Decisions 13 (Brick specialty, 5 personas, first arc), I can:
1. Finalize all persona profiles
2. Plan content calendar through end of Q2
3. Design system architecture (what to build in OpenClaw)
4. Provide dev team with technical requirements
**Then we're off to the races.**
---
## FILES TO REVIEW
**Full Strategy**:
- `/knowledge/TekDek-Strategy.md` — Vision, layers, models
- `/knowledge/Tool-Requirements.md` — What to build
- `/knowledge/personas/Brick-Profile.md` — First persona (template)
- `/TekDek-Brainstorm-Reference.md` — Quick brain dump
**Master Execution**:
- `/knowledge/TekDek-Master-Project-Plan.md` — THIS. Read it.
**Session Log**:
- `/memory/2026-04-11-extended.md` — What we did today
---
## DECISION LOG
```
[ ] 1. Brick's specialty — PENDING
[ ] 2. Initial persona roster (59 people) — PENDING
[ ] 3. First narrative arc — PENDING
[ ] 4. Revenue model — PENDING
[ ] 5. Launch target date — PENDING
```
Once filled, we move to execution.

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# TekDek Project Overview & File Guide
**Last Updated**: 2026-04-11
**Status**: Phase 0 (Planning & Discovery)
**Owner**: Glytcht (Product/Client), ParzivalTD (Operations)
---
## What Is This?
This document maps the entire TekDek project strategy, files, and current status in one place. Use this to:
- Understand the project structure
- Find specific documents
- Track progress across phases
- Coordinate between teams
---
## Project Structure at a Glance
```
TekDek
├── Strategy Documents (What we're building)
├── Persona System (Who they are)
├── Narrative Engine (How we tell the story)
├── Content & Curation (What gets published)
├── Project Management (Timeline, phases, status)
└── Monitoring & Tracking (Where are we now?)
```
---
## Core Files by Purpose
### 📋 STRATEGY & VISION
**File**: `/knowledge/TekDek-Strategy.md` (7.3KB)
**Purpose**: Full vision statement, three layers, persona model, narrative engine
**Read when**: You want to understand the "why" and overall approach
**Key sections**:
- Executive summary
- The three layers (business, technical, narrative)
- Persona model details
- Narrative engine explanation
- Phase breakdown
- Success metrics
**File**: `/TekDek-Brainstorm-Reference.md` (6.8KB)
**Purpose**: One-page quick reference for fast decision-making
**Read when**: You need to make a quick decision or brief someone
**Key sections**:
- TL;DR
- Model overview
- Critical path (next 30 days)
- Persona roster sketches
- Narrative arc ideas
- Open questions
### 🎯 MASTER PROJECT PLAN
**File**: `/knowledge/TekDek-Master-Project-Plan.md` (30.3KB) 🔴 **START HERE**
**Purpose**: Complete roadmap for both TekDek Management and Development Team
**Read when**: You want to understand the full execution plan
**Key sections**:
- Phase overview (04, with timelines)
- Phase 0 deliverables (this week/month)
- Phase 1 deliverables (content, personas, narrative)
- Phase 2 deliverables (MVP launch)
- Phase 3 deliverables (scale & expansion)
- Phase 4 deliverables (multi-vertical)
- Decision checkpoints (when you must decide)
- Success criteria per phase
- Risk register & mitigation
- Open questions for dev team & you
**File**: `/Master-Plan-Quick-Checklist.md` (5.4KB)
**Purpose**: Your decision checklist for Phase 0
**Read when**: You need to know what decisions to make this week
**Key sections**:
- 5 critical decisions (Brick specialty, personas, arc, revenue, launch date)
- My deliverables this week
- Phase timeline
- Critical success factors
### 👥 PERSONA SYSTEM
**File**: `/knowledge/Tool-Requirements.md` (7.9KB)
**Section**: "Persona Management System"
**Purpose**: Spec for how we store, track, and manage personas
**What it defines**: Persona profile data model, voice guides, relationships, content history
**File**: `/knowledge/personas/Brick-Profile.md` (7KB)
**Purpose**: First persona prototype (template for personas 210)
**Read when**: You want to understand persona structure and voice consistency
**Key sections**:
- Profile (name, expertise, elevator pitch)
- Voice & tone guide (directness, vulnerability, authority, mentorship)
- Consistency rules (across blog, social, video, GitHub, Stack Legion)
- Consistency checklist (pre-publish review)
- Relationships (allies, rivals, neutral)
- Content log (where has he published)
- Character arc & evolution
- Agent configuration (for AI drafting)
### 📖 NARRATIVE SYSTEM
**File**: `/knowledge/Tool-Requirements.md` (7.9KB)
**Section**: "Storyline & Narrative Planning Tool"
**Purpose**: Spec for how we plan, track, and execute narrative arcs
**What it defines**: Arc timeline, beats, character involvement, content tie-ins, engagement hooks
**File**: [PENDING — Create during Phase 0]
**Name**: `Narrative-Arc-Template.md`
**Purpose**: Standard template for planning all narrative arcs
**Will include**: Arc structure, beat planning, content calendar tie-in, engagement hooks
### 🛠️ TOOLS & INFRASTRUCTURE
**File**: `/knowledge/Tool-Requirements.md` (7.9KB) 🔴 **KEY DOCUMENT**
**Purpose**: Complete spec of what tools we need to build/buy
**Read when**: You want to understand what systems support the strategy
**Key sections**:
- Persona Management System
- Storyline & Narrative Planning Tool
- Content Curation & Approval System
- Persona Agent Framework
- Content Syndication System
- Persona Portal (external dev)
- Community & Gamification (external dev)
- Analytics & Growth Dashboard
---
## Project Status & Tracking
### 📊 Current Phase: Phase 0 (Discovery & Planning)
**Timeline**: Now — Week 4 (through end of week)
**Goal**: Lock decisions, design systems, prepare for Phase 1
**Status**:
- ✅ Strategy documented
- ✅ Master project plan created
- 🔴 PENDING: Your 5 critical decisions
**File**: [See Master-Plan-Quick-Checklist.md above]
### 🗓️ Phase Timeline
| Phase | Dates | Goal | Status |
|-------|-------|------|--------|
| **Phase 0** | NowWeek 4 | Decisions & design | 🟡 IN PROGRESS |
| **Phase 1** | Week 512 | Build & test | 🔲 NOT STARTED |
| **Phase 2** | Week 1316 | MVP launch | 🔲 NOT STARTED |
| **Phase 3** | Week 1724 | Scale | 🔲 NOT STARTED |
| **Phase 4** | Week 25+ | Expand | 🔲 PLANNED |
### 📈 Success Metrics
**Phase 0** (End of this month):
- ✅ All 5 critical decisions made
- ✅ 59 personas defined
- ✅ First narrative arc planned
- ✅ Content curation workflow finalized
- ✅ Persona roster system designed
- ✅ Dev team has clear spec
**Phase 1** (Week 512):
- 3 personas with proven voice consistency
- 810 quality articles published
- Arc 1 live and engaging users
- Portal MVP complete
- APIs operational
**Phase 2** (Week 1316):
- Stack Legion MVP public
- 500+ registered users
- Revenue generating
---
## Decision Log
### 🔴 DECISIONS NEEDED (THIS WEEK)
**Decision 1: Brick's Technical Specialty**
- [ ] Backend
- [ ] DevOps/Infrastructure
- [ ] Full-stack
- [ ] Architecture
- [ ] Database design
- [ ] Other: ________
**Decision 2: Initial Persona Roster (Personas 210)**
- [ ] Persona 2: ________ (Expertise: ________)
- [ ] Persona 3: ________ (Expertise: ________)
- [ ] Persona 4: ________ (Expertise: ________)
- [ ] Persona 5: ________ (Expertise: ________)
- [ ] Persona 6: ________ (Expertise: ________)
- [ ] ... (59 total)
**Decision 3: First Narrative Arc**
- [ ] Type: Conflict? Collaboration? Learning journey? Other?
- [ ] Characters: Which personas?
- [ ] Timeline: 3 months? 6 months?
- [ ] Engagement hook: What draws users in?
**Decision 4: Revenue Model**
- [ ] Membership pricing (Free / $X/mo)
- [ ] Course pricing ($X each)
- [ ] Persona revenue share (X% / Y%)
- [ ] Sponsorships / Other
**Decision 5: Launch Target**
- [ ] Q3 2026 (JulySept)
- [ ] Q4 2026 (OctDec)
- [ ] Q1 2027 (JanMar)
- [ ] Other: ________
---
## Where Everything Lives
```
Workspace Root: /data/.openclaw/workspace/
├── PROJECT-OVERVIEW.md (THIS FILE)
├── Master-Plan-Quick-Checklist.md
├── TekDek-Brainstorm-Reference.md
├── /knowledge/
│ ├── TekDek-Strategy.md (FULL VISION)
│ ├── TekDek-Master-Project-Plan.md (FULL ROADMAP)
│ ├── Tool-Requirements.md (SPECS)
│ │
│ └── /personas/
│ ├── Brick-Profile.md (FIRST PERSONA)
│ ├── Persona-Template.md (FOR PERSONAS 210)
│ └── [Persona profiles as we create them]
├── /memory/
│ ├── 2026-04-11.md (DAILY LOG - BOOTSTRAP)
│ └── 2026-04-11-extended.md (FULL SESSION LOG)
├── MEMORY.md (LONG-TERM MEMORY)
├── SOUL.md (PARZIVAL'S IDENTITY)
├── IDENTITY.md (PROJECT IDENTITY)
├── USER.md (GLYTCHT PROFILE)
├── /skills/
│ ├── qmd/ (KNOWLEDGE BASE SEARCH)
│ ├── self-improving/ (AGENT LEARNING)
│ ├── bookstack/ (WIKI INTEGRATION)
│ └── gitea/ (GIT INTEGRATION)
└── [Other files...]
```
### Quick Navigation
**"I want to understand the full strategy"**
→ Start: `/knowledge/TekDek-Strategy.md` (15 min read)
**"I want to understand the execution plan"**
→ Start: `/knowledge/TekDek-Master-Project-Plan.md` (30 min read)
**"I need to make a decision"**
→ Start: `/Master-Plan-Quick-Checklist.md` (5 min read)
**"I want to see today's session notes"**
`/memory/2026-04-11-extended.md`
**"I want to understand the persona system"**
→ Start: `/knowledge/personas/Brick-Profile.md` (template)
**"I want to see what tools we need"**
`/knowledge/Tool-Requirements.md` (section: "Critical Path Tools")
---
## How to Review Files
### Recommended Reading Order
**First Pass** (30 minutes):
1. This file (PROJECT-OVERVIEW.md)
2. `/Master-Plan-Quick-Checklist.md`
3. `/TekDek-Brainstorm-Reference.md`
**Second Pass** (1 hour):
1. `/knowledge/TekDek-Strategy.md` (sections: Executive Summary, Vision, Three Layers)
2. `/knowledge/TekDek-Master-Project-Plan.md` (sections: Phase 0, Phase 1, Decision Checkpoints)
**Deep Dive** (2+ hours):
1. Full `/knowledge/TekDek-Master-Project-Plan.md`
2. `/knowledge/Tool-Requirements.md`
3. `/knowledge/personas/Brick-Profile.md`
### How to Use These Files
**For Decision-Making**:
- Read `/Master-Plan-Quick-Checklist.md`
- Make your 5 decisions
- Update the DECISION LOG (this file)
- Notify ParzivalTD
**For Phase Planning**:
- Go to `/knowledge/TekDek-Master-Project-Plan.md`
- Find your phase (Phase 0, 1, 2, etc.)
- Review deliverables, timeline, success criteria
- Coordinate with ParzivalTD on blockers
**For Progress Tracking**:
- Check `/memory/` for daily/session logs
- Review DECISION LOG (this file)
- Track phase status above
---
## Next Steps
### For Glytcht (You)
1. **Read** `/Master-Plan-Quick-Checklist.md` (5 min)
2. **Decide** on your 5 critical decisions (Decision 15)
3. **Notify** ParzivalTD when ready
4. **Review** `/knowledge/TekDek-Master-Project-Plan.md` for full context
5. **Schedule** weekly sync with dev team (TBD time)
### For ParzivalTD (Me)
1. ✅ Create all strategy documents
2. ✅ Create Master Project Plan
3. ✅ Create this overview file
4. 🔄 AWAITING: Your 5 decisions
5. Then: Finalize Brick profile, create persona templates, design systems
### For Development Team
1. Review `/knowledge/TekDek-Master-Project-Plan.md`
2. Answer open questions (tech stack, timeline, APIs)
3. Propose Phase 0 deliverables on your end
4. Schedule first sync with TekDek team
---
## File Maintenance
**This document** is your north star. Update it as:
- Decisions are made → Update DECISION LOG
- Phases complete → Update PROJECT STATUS
- New files are created → Update WHERE EVERYTHING LIVES
- New deliverables → Update by phase sections
**Commit frequency**: After major updates (decisions, phase completion)
**Review frequency**: Weekly during Phase 02, bi-weekly Phase 3+
---
## Questions?
Refer to:
- **"What do I decide?"** → `/Master-Plan-Quick-Checklist.md`
- **"When do I decide it?"** → `/knowledge/TekDek-Master-Project-Plan.md` → Decision Checkpoints
- **"How does this work?"** → `/knowledge/TekDek-Strategy.md`
- **"What gets built?"** → `/knowledge/Tool-Requirements.md`
---
## Document Version History
| Version | Date | Changes |
|---------|------|---------|
| 1.0 | 2026-04-11 | Initial creation, Phase 0 planning |
| — | — | — |

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# TekDek Project Status
**Current Phase**: Phase 0 — Discovery & Planning
**Last Updated**: 2026-04-11
**Next Review**: End of Week 1
---
## Phase 0 Progress
### Documents Created ✅
- [x] TekDek-Strategy.md — Vision & model
- [x] Tool-Requirements.md — What to build
- [x] TekDek-Master-Project-Plan.md — Full execution roadmap
- [x] Master-Plan-Quick-Checklist.md — Decision checklist
- [x] TekDek-Brainstorm-Reference.md — Quick reference
- [x] PROJECT-OVERVIEW.md — File guide & navigation
- [x] PROJECT-STATUS.md — This file
- [x] Brick-Profile.md — First persona prototype
### Decisions Pending 🔴
- [ ] Brick's technical specialty
- [ ] Initial persona roster (59 personas)
- [ ] First narrative arc
- [ ] Revenue model
- [ ] Launch target date
### Templates Pending 🔄
- [ ] Persona Template (for personas 210)
- [ ] Narrative Arc Template
- [ ] Content Curation Workflow
### Infrastructure ✅
- [x] OpenClaw bootstrapped (ParzivalTD identity)
- [x] Discord connected and paired
- [x] Knowledge base (qmd) installed and indexed
- [x] Self-improving agent configured
- [x] Skills installed (clawhub, bookstack, gitea, qmd, self-improving)
- [x] Default model: Kimi-k2.5
- [x] Heartbeat: 3h interval, GPT-4.5-mini
- [x] Session memory enabled
### Blockers
- None — awaiting Glytcht's 5 critical decisions to proceed
---
## What's Next
**Glytcht**: Make 5 decisions (see Master-Plan-Quick-Checklist.md)
**ParzivalTD**: Once decisions are in, finalize personas, plan arcs, design systems
**Dev Team**: Review Master Project Plan, answer open questions

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# TekDek Master Project Plan
**Document**: Master Project Roadmap & Requirements
**Version**: 1.0
**Created**: 2026-04-11
**Status**: ACTIVE — Guides both Development Team and TekDek Management
**Owner**: Glytcht (Product/Client), ParzivalTD (TekDek Operations Manager)
---
## Executive Summary
TekDek is a **narrative-driven developer education platform** with two parallel execution tracks:
| Track | Owner | Deliverable | Purpose |
|-------|-------|-------------|---------|
| **Development (Portal)** | External/Dev Team | Article publishing platform, community, APIs | Content delivery, monetization, user engagement |
| **Management (OpenClaw)** | TekDek (ParzivalTD) | Persona roster, narrative engine, content monitoring | Character operations, storyline tracking, curation |
**Critical**: The two tracks are **interdependent**. Portal can't fully function without management defining personas and storylines. Management can't operate at scale without portal infrastructure.
This document specifies:
- What each team delivers, in what phase
- When they deliver (timeline)
- Dependencies between deliverables
- Success criteria for each phase
- Checkpoints where decisions must be made
---
## Project Vision (Reference)
**Core Thesis**: Technical education + character-driven entertainment = sticky, differentiated community
**Three Layers**:
1. **Business**: Multi-platform content aggregation, monetization, community
2. **Technical**: Central hub (Stack Legion), persona agents, syndication
3. **Narrative**: Character arcs, conflicts, drama = engagement driver
**Replicable Template**: Dev → DIY → Fitness → Finance
---
## Phase Overview
```
Phase 0: Discovery & Planning (NOW - Week 4)
Phase 1: Foundational Development (Week 5 - Week 12)
Phase 2: MVP Launch (Week 13 - Week 16)
Phase 3: Scale & Iteration (Week 17 - Week 24)
Phase 4: Expansion (Week 25+)
```
---
## Phase 0: Discovery & Planning (NOW - Week 4)
### Purpose
Lock in product definition, persona prototypes, narrative framework, and team specifications before major development begins.
### TekDek Management (OpenClaw) Deliverables
**Strategy Documents** (✅ DONE)
- [x] TekDek-Strategy.md — Vision, layers, persona model, narrative engine
- [x] Tool-Requirements.md — Critical path tools, build/buy decisions
- [x] TekDek-Brainstorm-Reference.md — One-page quick reference
**Persona Framework** (IN PROGRESS)
- [x] Brick-Profile.md — Prototype persona (rough, relatable, honest)
- [ ] Voice Guide Templates — Standardized persona documentation
- [ ] 49 Additional Persona Sketches — Quick profiles for wave 1 roster
**Narrative Framework** (PENDING)
- [ ] Narrative Arc Template — Standard structure for arcs
- [ ] Arc 1 Definition — First storyline (beats, characters, engagement hooks)
- [ ] Content Calendar Framework — How content ties to narrative beats
**Decision Checkpoints** (PENDING)
- [ ] Brick's Technical Specialty (backend? DevOps? Full-stack?)
- [ ] Initial Persona Roster (who are personas 210?)
- [ ] Primary Narrative Arc (what drives engagement in wave 1?)
- [ ] Revenue Model (membership tiers, course pricing, persona share)
- [ ] Launch Target Date (Q3? Q4 2026?)
**Monitoring System Design** (PENDING)
- [ ] Persona Roster System Spec (what data we track per persona)
- [ ] Narrative State Tracker Spec (how we measure character evolution)
- [ ] Content Monitor Spec (where did X publish, engagement, voice consistency)
- [ ] API Integration Points (where portal calls us)
### Development Team Deliverables
**Portal Architecture & Planning** (ONGOING)
- [ ] Portal tech stack finalized
- [ ] Database schema (preliminary)
- [ ] API design (who calls what, in what format)
- [ ] Authentication/authorization design
- [ ] Content publishing workflow
- [ ] Community/gamification architecture
- [ ] Analytics requirements
**Phase 0 Dev Deliverables**:
- [ ] Technical requirements document (what portal must support)
- [ ] API contract draft (for management system integration)
- [ ] Database schema (draft, subject to change)
- [ ] Development timeline (realistic sprint breakdown)
**Questions for Dev Team**:
1. What's the portal's tech stack?
2. Can you provide an API surface for external systems (like OpenClaw) to query persona data and sync published content?
3. What's your estimated MVP launch date?
4. Do you need any character/persona data from us to start building?
### Deliverables by Week
| Week | TekDek Management | Development | Checkpoint |
|------|-------------------|-------------|------------|
| Week 1 | Finalize Brick profile; plan first arc; sketch 5 personas | Portal architecture draft; API planning | Brick locked in? |
| Week 23 | Publish Brick articles (test voice); finalize curation workflow | Portal prototype/demo; schema draft | First content pieces published? |
| Week 4 | Persona roster system spec; monitoring system design | API draft; integration points defined | All decision checkpoints hit? |
### Success Criteria for Phase 0
- ✅ Brick profile complete and tested (voice consistency across 23 platforms)
- ✅ 5 additional personas sketched and agreed upon
- ✅ First narrative arc detailed with content calendar
- ✅ Content curation workflow finalized
- ✅ Persona roster system spec designed (API-ready)
- ✅ Development team has clear technical requirements
- ✅ All major decisions made (personas, narrative, revenue, launch date)
---
## Phase 1: Foundational Development (Week 5 - Week 12)
### Purpose
Build core systems, test persona voice consistency, begin content production, establish the content/narrative feedback loop.
### TekDek Management Deliverables
**Persona System** (Week 58)
- [ ] Build Persona Roster System in OpenClaw (database + interface)
- Store: Profile, voice guide, system prompt, relationships, narrative state
- Support: Versioning, history, character evolution tracking
- [ ] Onboard personas 23 (create detailed profiles, develop voices)
- [ ] Persona Agent Framework (test AI drafting in persona voices)
- [ ] Voice Consistency Testing (publish 2 articles per persona, gather feedback)
**Narrative System** (Week 610)
- [ ] Build Narrative Arc Tracker in OpenClaw
- Store: Arc timeline, beats, character involvement, content tie-ins
- Support: Status tracking, engagement metrics, arc performance
- [ ] Content Calendar (synchronize article publication with narrative beats)
- [ ] Storyline & Beat Planning Tool (template for planning future arcs)
- [ ] Arc 1 Launch (execute first storyline with Brick + persona 2)
**Content Monitoring & Curation** (Week 712)
- [ ] Build Content Monitor
- Track: Where did X publish, when, engagement, voice consistency
- Support: Sync with portal (when APIs ready)
- [ ] Finalize Curation Workflow
- Intake (persona generates draft)
- Review (check voice consistency, narrative fit, technical accuracy)
- Approve/Reject with feedback
- Schedule publication
- [ ] Integration Planning (define API calls to portal)
**Content Production** (Week 512)
- [ ] Brick: Publish 46 articles (tutorial series, voice consistency test)
- [ ] Persona 2: Publish 23 articles (test voice, establish expertise)
- [ ] Persona 3: Publish 12 articles (prototype additional voice)
- [ ] All content: Curation → approval → schedule → publish
**Analytics & Tracking** (Week 912)
- [ ] Narrative Arc 1 Performance Metrics
- Views, engagement, user retention
- Did the conflict/collaboration resonate?
- What drove traffic, what didn't?
- [ ] Persona Voice Consistency Feedback
- Does Brick's voice land across platforms?
- Which personas need voice refinement?
- [ ] Content-to-Arc Correlation
- Did content published during narrative beats drive engagement?
### Development Team Deliverables
**Portal MVP Build** (Week 512)
- [ ] User authentication & authorization
- [ ] Article publishing interface (draft → publish workflow)
- [ ] Article display (on Stack Legion site)
- [ ] Tagging/categorization system
- [ ] Basic community features (comments, user profiles)
- [ ] Gamification skeleton (challenges, points tracking)
- [ ] Analytics hooks (track views, engagement, user behavior)
**API Development** (Week 812)
- [ ] Persona API (`GET /persona/{id}` → return profile, system prompt, voice guide)
- [ ] Content sync API (`POST /content/published` → sync when articles go live)
- [ ] Analytics API (`GET /analytics/article/{id}` → return engagement)
- [ ] Narrative API (`GET /narrative/arc/{id}` → return arc beats, status)
- [ ] API documentation & testing
**Integration Readiness** (Week 1012)
- [ ] Test data flow: OpenClaw → Portal (personas, content, analytics)
- [ ] Error handling & retry logic
- [ ] Rate limiting & security
- [ ] Mock integration with management system
### Deliverables by Week
| Week | TekDek Management | Development | Output/Milestone |
|------|-------------------|-------------|------------------|
| Week 5 | Build persona roster; onboard personas 23; publish Brick article 1 | Portal auth, publishing interface | First article live |
| Week 6 | Narrative arc tracker; arc 1 planning; publish Brick article 2 | Community features skeleton | Arc structure locked |
| Week 7 | Content monitor; curation workflow finalized | Gamification foundation | Curation system tested |
| Week 8 | Persona agent prototyping; persona 2 articles; API integration planning | API design complete, begin implementation | Multiple voices tested |
| Week 9 | Analytics dashboard; arc 1 performance tracking | API endpoints 50% complete | Early metrics available |
| Week 10 | Voice consistency analysis; content calendar Q2; API integration testing | API complete, integration testing | Systems talk to each other |
| Week 11 | Gather feedback; refine personas/narratives; publish persona 3 | Portal polish, edge case handling | Feedback incorporated |
| Week 12 | Arc 1 retrospective; decide on personas 45; plan Arc 2 | Portal MVP ready for launch | Go/no-go for Phase 2 |
### Success Criteria for Phase 1
- ✅ 3 personas fully onboarded with consistent voices (tested across platforms)
- ✅ 810 articles published (mix of Brick, persona 2, persona 3)
- ✅ Arc 1 live and driving engagement (measurable views, comments, user retention)
- ✅ Content monitor tracking all publications and engagement
- ✅ Persona roster system operational in OpenClaw
- ✅ Portal MVP publishing articles and showing basic community features
- ✅ APIs operational and tested (management ↔ portal integration)
- ✅ Early metrics show voice consistency resonates with readers
- ✅ Curation workflow proven (intake → review → approve → publish working smoothly)
- ✅ Development team and management team synchronized on technical approach
---
## Phase 2: MVP Launch (Week 13 - Week 16)
### Purpose
Launch public beta, establish community, prove engagement model (narrative + education), gather user feedback.
### TekDek Management Deliverables
**Persona Expansion** (Week 1316)
- [ ] Onboard personas 45 (bring them to same maturity as personas 13)
- [ ] Document consistency rules for each persona
- [ ] Lock in all persona relationships (allies, rivals, neutral)
**Narrative Expansion** (Week 1316)
- [ ] Arc 1 conclusion (wrap up the conflict/collaboration)
- [ ] Arc 2 launch (new storyline with personas 24)
- [ ] Content calendar through end of Q2 (articles tied to narrative beats)
**Content Production** (Week 1316)
- [ ] Publish 1520 articles total (maintained across all active personas)
- [ ] Community engagement tracking (comments, discussions, user participation)
- [ ] SEO/trending alignment (capitalize on current tech trends)
**Platform Integrations** (Week 1316)
- [ ] BookStack integration (if needed for persona knowledge bases)
- [ ] Gitea integration (if personas host code challenges on Gitea)
- [ ] Social media syncing (where personas independently publish)
**Launch Coordination** (Week 1316)
- [ ] Marketing plan (how we announce Stack Legion launch)
- [ ] User onboarding flow (how new users discover content)
- [ ] Community moderation guidelines (how we manage discussions)
### Development Team Deliverables
**Portal Beta Launch** (Week 1316)
- [ ] Public facing site (Stack Legion live with articles, community, challenges)
- [ ] User registration & member tiers
- [ ] Challenge system (gamification live)
- [ ] Analytics dashboard (views, engagement, user behavior)
- [ ] Content moderation tools
- [ ] Mobile-responsive design
**Performance & Scaling** (Week 1316)
- [ ] Load testing (can the site handle 1K+ concurrent users?)
- [ ] Database optimization (content queries, user queries)
- [ ] Caching strategy (for high-traffic content)
- [ ] CDN integration (if needed for global distribution)
**API Maturity** (Week 1316)
- [ ] API versioning & backward compatibility
- [ ] Rate limiting & quotas
- [ ] Error responses & documentation
- [ ] Monitoring & alerting (are the APIs healthy?)
### Deliverables by Week
| Week | TekDek Management | Development | Output |
|------|-------------------|-------------|--------|
| Week 13 | Arc 1 conclusions; personas 45 onboarding; marketing plan | Portal beta deployment; user registration live | Beta site live |
| Week 14 | Arc 2 launch; publish 34 articles; community moderation active | Challenge system; gamification; analytics | Users signing up |
| Week 15 | Community engagement metrics; SEO/trending alignment; content calendar Q3 | Performance optimization; load testing complete | First engagement data |
| Week 16 | Retrospective; success metrics; plan Phase 3 priorities | Beta feedback incorporated; go/no-go for public launch | Lessons documented |
### Success Criteria for Phase 2
- ✅ Stack Legion MVP live with 5 personas, multiple articles, active community
- ✅ 500+ registered members, 100+ challenge participants
- ✅ Arc 2 live and generating engagement (measurable user retention)
- ✅ Site handles 1K+ concurrent users without degradation
- ✅ SEO foundation (searchable content, organic traffic trickling in)
- ✅ All APIs stable and documented
- ✅ Content quality remains high (curation workflow working)
- ✅ Narrative coherence maintained (users understand the storyline)
- ✅ Revenue model validated (at least 50% conversion to membership or course)
- ✅ Team feedback: "This is working, let's scale it"
---
## Phase 3: Scale & Iteration (Week 17 - Week 24)
### Purpose
Grow community, expand persona roster, launch multiple narrative arcs in parallel, prove replication template with second vertical (DIY/fitness/finance).
### TekDek Management Deliverables
**Full Persona Roster** (Week 1724)
- [ ] Onboard personas 610 (complete wave 1)
- [ ] Develop 35 personas for wave 2 (next vertical, e.g., DIY)
- [ ] Create persona templates & playbooks (reusable for future verticals)
**Narrative Expansion** (Week 1724)
- [ ] 34 narrative arcs in parallel
- [ ] Seasonal themes (summer projects, Halloween code challenges, etc.)
- [ ] Community-driven narratives (user votes on conflict outcomes)
- [ ] Cross-persona collaborations (limited edition tutorials)
**Content Production & Syndication** (Week 1724)
- [ ] 4060 articles published across all personas
- [ ] Integration with persona independent platforms (YouTube syncing, blog feeds)
- [ ] Content recommendation engine (which articles connect to which narratives?)
- [ ] Guest contributions (invite external experts to write as guests)
**Analytics & Growth** (Week 1724)
- [ ] Cohort analysis (which personas drive retention? growth?)
- [ ] Content performance (what topics resonate?)
- [ ] Narrative arc ROI (did this arc drive engagement?)
- [ ] SEO growth (target 10K+ monthly organic visitors)
**Vertical 2 Planning** (Week 1724)
- [ ] Choose second vertical (DIY? Fitness? Finance?)
- [ ] Recruit 35 personas for vertical 2
- [ ] Adapt narrative model for new domain
- [ ] Plan launch (week 21+)
### Development Team Deliverables
**Platform Scaling** (Week 1724)
- [ ] Microservices architecture (if needed for scale)
- [ ] Database sharding (split data across instances)
- [ ] Cache layer optimization (Redis, etc.)
- [ ] Search indexing (Elasticsearch for full-text search across 1000+ articles)
**Advanced Features** (Week 1724)
- [ ] Persona Portal MVP (personas self-publish, manage their section)
- [ ] Advanced gamification (leaderboards, achievements, cross-challenge tracking)
- [ ] Recommendation engine (suggest articles based on user interest)
- [ ] Analytics dashboard for personas (their traffic, engagement, growth)
**Revenue Systems** (Week 1724)
- [ ] Course hosting (integrate with Udemy, Teachable, or custom)
- [ ] Membership tiers (free, basic, premium, VIP)
- [ ] Payment processing (Stripe, PayPal)
- [ ] Revenue sharing (pay personas from their content revenue)
- [ ] Merchandise/sponsorship integrations
**API Expansion** (Week 1724)
- [ ] Persona Portal APIs (personas upload content, get analytics)
- [ ] Recommendation APIs (suggest articles based on user behavior)
- [ ] Revenue APIs (persona earnings, payments)
- [ ] Analytics APIs (detailed performance metrics)
### Deliverables by Week
| Week | TekDek Management | Development | Output |
|------|-------------------|-------------|--------|
| Week 17 | Personas 610 onboarding; Arc 2 retrospective; Arc 3 planning | Microservices refactor begins; scaling architecture | Persona 6 live |
| Week 1820 | Vertical 2 persona recruitment; 3 concurrent arcs live; 12+ articles published | Platform optimization; search indexing live; revenue system 50% | Multiple narratives active |
| Week 21 | Vertical 2 launch (DIY/fitness/finance); community growth tracking | Persona Portal beta; recommendation engine; revenue sharing | Second vertical goes live |
| Week 22 | Personas 610 all live; cross-vertical collaboration planning | Advanced gamification; analytics dashboards | 10 personas + 2 verticals |
| Week 23 | Content syndication live (pull from YouTube, blogs); SEO strategy | Course hosting; membership tiers; payment processing | Revenue streams active |
| Week 24 | Phase 3 retrospective; financial review; plan Phase 4 | Performance analysis; decision on Phase 4 priorities | Scaling validated |
### Success Criteria for Phase 3
- ✅ 10,000+ active community members
- ✅ 10 personas across 2 verticals (Stack Legion Dev + DIY/Fitness/Finance)
- ✅ 150+ articles published, consistent 2K+ views per article
- ✅ 34 narrative arcs generating measurable engagement
- ✅ Monthly recurring revenue (MRR) from memberships + courses
- ✅ Platform handles 10K+ concurrent users
- ✅ SEO: 50K+ monthly organic visitors
- ✅ Persona Portal operational (personas self-manage content)
- ✅ Revenue sharing model working (personas earning)
- ✅ Replication template proven (second vertical launched successfully)
---
## Phase 4: Expansion (Week 25+)
### Purpose
Expand to 35 verticals, scale revenue, build moat through narrative depth, prepare for external partnerships.
### TekDek Management Deliverables
**Multi-Vertical Operations** (Week 25+)
- [ ] 35 verticals live (Stack Legion Dev, DIY, Fitness, Finance, ?)
- [ ] 3050 personas across all verticals
- [ ] 1015 concurrent narrative arcs
- [ ] Specialized content calendars per vertical
**Narrative Complexity** (Week 25+)
- [ ] Cross-vertical storylines (dev personas collaborate with DIY personas, etc.)
- [ ] Annual narrative events (conflicts, resolutions, seasonal themes)
- [ ] User-driven narrative (community votes on story outcomes)
**Monetization & Partnerships** (Week 25+)
- [ ] Sponsorships (brands pay to appear in challenges, tutorials)
- [ ] Affiliate marketing (persona courses, tools, services)
- [ ] White-label opportunities (license the platform to other niches)
- [ ] API partnerships (external tools integrate with Stack Legion)
### Development Team Deliverables
**Enterprise-Grade Platform** (Week 25+)
- [ ] Advanced analytics (cohort analysis, churn prediction, LTV)
- [ ] Internationalization (multi-language, multi-region support)
- [ ] White-label features (custom branding for partners)
- [ ] API marketplace (third-party integrations)
---
## Decision Checkpoints (Critical Decisions)
### Phase 0 (This Week Week 4)
**CHECKPOINT 1: Brick Finalization** (Week 1)
- **Decision**: What is Brick's technical specialty?
- **Why**: Determines his first content, which templates his voice
- **Action**: Finalize Brick-Profile.md with specialty, origin story, relationships
- **Blocker**: Can't move forward without this
**CHECKPOINT 2: Initial Persona Roster** (Week 12)
- **Decision**: Who are personas 210?
- **Why**: Determines content calendar, narrative arc participants, expertise mix
- **Action**: Create detailed sketches for 59 personas
- **Blocker**: Can't plan arcs or content without roster
**CHECKPOINT 3: First Narrative Arc** (Week 23)
- **Decision**: What's Arc 1? (conflict? collaboration? learning journey?)
- **Why**: Determines content calendar, engagement hooks, which personas interact
- **Action**: Define Arc 1 with beats, timeline, characters, engagement hooks
- **Blocker**: Can't start Phase 1 content without arc definition
**CHECKPOINT 4: Revenue Model** (Week 3)
- **Decision**: Membership pricing? Course structure? Persona revenue share?
- **Why**: Informs what dev team builds (payment processing, dashboards)
- **Action**: Lock in revenue model specifics
- **Blocker**: Dev team needs this for Phase 1 planning
**CHECKPOINT 5: Launch Target** (Week 4)
- **Decision**: When is MVP launch? (Q3? Q4 2026?)
- **Why**: Informs sprint planning, resource allocation
- **Action**: Commit to a launch date, break into phases
- **Blocker**: Timeline drives all planning
### Phase 1 (Week 512)
**CHECKPOINT 6: Voice Consistency Validation** (Week 8)
- **Decision**: Does Brick's voice actually work across platforms?
- **Why**: If not, we pivot before scaling
- **Action**: Analyze 23 Brick articles + social posts, gather reader feedback
- **Blocker**: Can't scale personas if voice doesn't work
**CHECKPOINT 7: Arc 1 Engagement** (Week 10)
- **Decision**: Is the narrative arc driving user engagement?
- **Why**: If not, we adjust narrative strategy
- **Action**: Review early metrics (views, comments, retention)
- **Blocker**: If arc isn't working, Phase 2 launch may be at risk
**CHECKPOINT 8: Go/No-Go for Phase 2** (Week 12)
- **Decision**: Ready to launch MVP to public?
- **Why**: This is the major go/no-go moment
- **Criteria**:
- ✅ 3 personas with proven voice consistency
- ✅ 810 quality articles published
- ✅ Arc 1 showing engagement
- ✅ Portal MVP complete
- ✅ APIs operational
- **Blocker**: If any criterion fails, extend Phase 1
### Phase 2 (Week 1316)
**CHECKPOINT 9: MVP Success Metrics** (Week 16)
- **Decision**: Did MVP launch meet success criteria?
- **Why**: Informs Phase 3 scope (scale vs. pivot)
- **Action**: Analyze 500+ user feedback, engagement, revenue
- **Blocker**: If metrics are poor, reassess before scaling
### Phase 3 (Week 1724)
**CHECKPOINT 10: Vertical 2 Launch Go/No-Go** (Week 21)
- **Decision**: Is DIY/Fitness/Finance vertical ready to launch?
- **Why**: Critical validation that replication template works
- **Action**: Evaluate persona quality, content, arc planning
- **Blocker**: If template doesn't replicate well, scale differently
---
## Dependency Map
```
Phase 0 → Phase 1 → Phase 2 → Phase 3 → Phase 4
↓ ↓ ↓ ↓ ↓
TekDek TekDek TekDek TekDek TekDek
Decisions Personas Content Expansion Scaling
↓ ↓ ↓ ↓ ↓
Dev Spec Dev Build Dev MVP Dev Scale Dev Partner
```
### Critical Dependencies
| Blocker | Dependent | Risk |
|---------|-----------|------|
| Brick profile not finalized | Can't publish first articles | Week 1 slip → cascade |
| First narrative arc undefined | Content calendar stalled | Creativity gap |
| Portal architecture delayed | APIs can't be designed | Integration stalled |
| Voice consistency fails (Week 8) | Can't scale personas | Entire narrative model at risk |
| Arc 1 engagement low (Week 10) | MVP launch risky | Community adoption may fail |
| APIs not operational (Week 12) | Portal + OpenClaw can't talk | Two separate systems |
---
## Success Metrics & KPIs
### Community Health
- **Active users**: 500 (Phase 2) → 5K (Phase 3) → 50K+ (Phase 4)
- **Retention**: 40%+ monthly active → 50%+ (Phase 3)
- **Engagement**: 2K+ views per article → 5K+ (Phase 3)
- **Challenge participation**: 10% of users → 30% (Phase 3)
### Content & Narrative
- **Articles published**: 810 (Phase 1) → 1520 (Phase 2) → 4060 (Phase 3)
- **Persona count**: 3 (Phase 1) → 5 (Phase 2) → 1050 (Phase 34)
- **Narrative arc engagement**: Comments/shares per arc beat
- **Voice consistency**: Reader perception (survey/feedback)
### Business
- **Monthly recurring revenue**: $0 (Phase 1) → $5K (Phase 2) → $50K+ (Phase 3)
- **Course enrollment**: 50 (Phase 2) → 500 (Phase 3)
- **Persona earnings**: Transparent to each persona
- **Cost per acquisition**: < $10 per user (organic + community-driven)
### Technical
- **Site uptime**: 99.5%+
- **Page load time**: < 2 seconds
- **API response time**: < 500ms
- **Database query time**: < 100ms
---
## Risk Register & Mitigation
| Risk | Probability | Impact | Mitigation |
|------|-------------|--------|-----------|
| Brick's voice doesn't resonate | Medium | High | Test early (week 5), adjust quickly |
| Narrative arc engagement is low | Medium | High | Have backup arc ready, pivot fast |
| Portal development slips | Medium | High | Weekly sync, clear dependencies |
| Persona burnout (can't maintain voice) | Low | Medium | Document everything, make AI assist |
| Community moderation crisis | Low | Medium | Clear guidelines, active moderation team |
| API integration complexity | Medium | Medium | Whiteboard early, test often |
| Personas 410 struggle with voice | Medium | Medium | Template from Brick, use AI drafting |
| SEO strategy fails | Low | Medium | Hire SEO consultant early (week 10+) |
---
## Team Roles & Responsibilities
### TekDek Management (Glytcht + ParzivalTD)
- **Glytcht**: Vision, decisions, content curation, final approval
- **ParzivalTD**: Operations, system design, tracking, coordination
**Responsibilities**:
- Define personas, voices, relationships
- Plan narrative arcs and storylines
- Approve all content (voice, accuracy, narrative fit)
- Coordinate with dev team on integration points
- Monitor engagement metrics and adjust
### Development Team
- **Tech Lead**: Architecture, API design, system decisions
- **Engineers**: Build portal, APIs, infrastructure
- **Ops/DevOps**: Deployment, scaling, monitoring
**Responsibilities**:
- Build portal MVP with clear API contracts
- Ensure reliability and scalability
- Implement analytics and monitoring
- Support integration with OpenClaw management system
### Success Requires
- **Weekly sync**: TekDek + Dev team (30 min)
- **Clear spec**: Management defines "what", dev defines "how"
- **Early integration**: APIs designed in Phase 0, tested in Phase 1
- **Shared KPIs**: Both teams aligned on success metrics
---
## Open Questions for Dev Team
1. **Tech Stack**: What's the portal built on? (Rails? Node? Django?)
2. **Database**: PostgreSQL? MongoDB? What schema are you thinking?
3. **Timeline**: What's your realistic MVP launch target?
4. **APIs**: Can you design REST/GraphQL endpoints for persona data, content sync, analytics?
5. **Content workflow**: Does the portal handle drafts → review → approval → publish?
6. **Gamification**: Is challenge creation persona-authored or admin-created?
7. **Analytics**: Can we hook into user behavior, content performance, revenue?
8. **Infrastructure**: Are you hosting this yourselves or using cloud services?
9. **Scalability**: What's the user ceiling before we need to scale?
10. **Monetization**: How do you plan to handle memberships, courses, revenue sharing?
---
## Open Questions for Glytcht
1. **Brick's specialty**: What's his technical focus?
2. **Persona roster**: Who are your 9 other personas?
3. **First arc**: What conflict/collaboration kicks off the narrative?
4. **Revenue model**: Membership pricing? Course prices? Persona share %?
5. **Launch date**: Firm target or flexible?
6. **Curation load**: How much time can you spend reviewing/approving content?
7. **Persona sourcing**: Do you already know people, or recruit during Phase 1?
8. **Expansion timeline**: When do you want to launch vertical 2?
---
## Next Steps (This Week)
### For Glytcht
1. [ ] Finalize Brick's technical specialty
2. [ ] Define initial 59 personas (quick sketches)
3. [ ] Plan first narrative arc (beats, timeline, engagement hooks)
4. [ ] Lock in revenue model basics
5. [ ] Commit to launch date (Q3? Q4?)
6. [ ] Set dev team sync (weekly, Tuesdays 2pm?)
### For ParzivalTD (Me)
1. [ ] Finalize Brick-Profile.md with specialty/origin/relationships
2. [ ] Create Persona Template for personas 210
3. [ ] Design Narrative Arc Template (reusable structure)
4. [ ] Draft Content Curation Workflow (intake → approval → publish)
5. [ ] Design Persona Roster System architecture (ready for portal integration)
6. [ ] Schedule first dev team sync
### For Development Team
1. [ ] Review this Master Plan document
2. [ ] Answer open questions above
3. [ ] Propose Phase 0 deliverables on your end
4. [ ] Design API contract (what we'll call, what you'll return)
5. [ ] Commit to Phase 1 start date
---
## Document Governance
**Owner**: Glytcht (product), ParzivalTD (operations)
**Review Cycle**: Weekly during Phase 02, bi-weekly Phase 3+
**Update Authority**: Glytcht (major), ParzivalTD (operational details)
**Version Control**: Git-tracked in `/knowledge/` folder
**Audience**: Glytcht, Dev Team, TekDek Management
**When to Update**: After checkpoints, if timeline slips, if major decisions change
---
## Closing
This is the roadmap. Both teams follow it. Glytcht owns decisions, I execute operations, dev team builds infrastructure.
The next 4 weeks (Phase 0) lock in everything needed for 12 weeks of confident execution.
If we hit Phase 1 success criteria and validate our approach, Phase 2 is a formality. If we don't, we learn fast and adjust.
Let's build this.