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# Critical Decisions Checklist
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## Phase 0: Foundation (NOW — Week 4)
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This week's decisions lock in everything needed for 12 weeks of confident execution.
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### 🔴 DECISION 1: Brick's Technical Specialty
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**Why**: Templates his first articles, determines his voice in depth
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**Status**: ⏳ **PENDING**
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**Options**:
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- Backend (servers, databases, APIs)
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- Frontend (React, Vue, CSS, UX)
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- DevOps (deployment, infrastructure, containerization)
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- Full-stack (end-to-end development)
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- Architecture (system design, scalability)
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- Database design (data modeling, optimization)
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**Action**: Pick one, finalizes his profile and content roadmap
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**Deadline**: This week
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---
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### 🔴 DECISION 2: Initial Persona Roster (Personas 2–10)
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**Why**: Determines content calendar, arc participants, expertise mix
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**Status**: ⏳ **PENDING**
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**What we need**:
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- 5–9 persona sketches (name, expertise, rough voice idea)
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- Real people you know, or recruit during Phase 1?
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- Mix of expertise (ensure complementary skills)
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**Example structure**:
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- Persona name
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- Technical specialty
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- Voice idea ("rough but relatable," "professional educator," "comedy-focused")
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- Platform presence (YouTube? Blog? GitHub?)
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**Deadline**: End of Week 1
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---
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### 🔴 DECISION 3: First Narrative Arc
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**Why**: Drives all content scheduling and engagement
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**Status**: ⏳ **PENDING**
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**Options**:
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- **Conflict arc**: Persona A (PHP expert) vs. Persona B (Node expert) — which is better?
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- **Learning journey arc**: New persona builds in public, learns on camera
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- **Collaboration arc**: Multiple personas team up to build something
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- **Drama arc**: Personal storyline (career change, comeback story)
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- **Other custom arc**: Your idea!
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**What's needed**:
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- Arc title
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- Main characters involved
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- 3–6 month timeline
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- Key beats (monthly story moments)
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- Content tie-ins (which articles support this story)
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- Engagement hooks (why will users care?)
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**Deadline**: End of Week 2
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---
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### 🔴 DECISION 4: Revenue Model
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**Why**: Dev team needs this to build payment processing
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**Status**: ⏳ **PENDING**
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**Decisions needed**:
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- **Membership tiers**: Free / $5/mo / $15/mo? What's included?
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- **Courses**: One-time purchase? Pricing ($29–$99)?
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- **Persona revenue share**: 70/30 split? 80/20? What cuts to TekDek?
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- **Sponsorships**: Per-article? Seasonal? Partner discounts?
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- **Challenge rewards**: Premium users only? Paid challenges?
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**Deadline**: End of Week 3
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---
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### 🔴 DECISION 5: Launch Target Date
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**Why**: Everything else is scheduled around this
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**Status**: ⏳ **PENDING**
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**Options**:
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- Q3 2026 (July–September)
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- Q4 2026 (October–December)
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- Early 2027 (January–March)
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- Flexible/TBD
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**Why it matters**: Determines sprint length, dev team roadmap, Phase 1/2/3 timing
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**Deadline**: End of Week 4
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---
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## Phase 1: Foundational Development (Week 5–12)
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### ⏸️ CHECKPOINT 6: Voice Consistency Validation (Week 8)
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**Decision**: Does Brick's voice actually work across platforms?
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**Why**: If not, we pivot before scaling to other personas
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**Validation criteria**:
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- [ ] 2–3 Brick articles published (blog, tutorial, opinion)
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- [ ] Consistent voice across platforms (blog, social media, code comments)
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- [ ] Reader feedback positive (comments, shares, engagement)
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- [ ] Technical accuracy verified
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**If voice works**: Proceed with personas 2–3, confident in scaling
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**If voice fails**: Adjust Brick profile, try different approach
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---
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### ⏸️ CHECKPOINT 7: Arc 1 Engagement (Week 10)
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**Decision**: Is the narrative arc driving user engagement?
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**Why**: If not, we adjust narrative strategy before Phase 2
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**Engagement metrics**:
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- [ ] Views per article (target: 1K+)
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- [ ] Comments per article (target: 20+)
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- [ ] User retention (target: 40%+ repeat readers)
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- [ ] Social shares (target: 100+ per major post)
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**If arc engages**: Proceed to Phase 2 with confidence
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**If arc is flat**: Try different conflict, different personas, or pivot narrative strategy
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---
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### ⏸️ CHECKPOINT 8: Go/No-Go for Phase 2 (Week 12)
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**Decision**: Ready to launch MVP to public?
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**Why**: This is the major go/no-go moment for public beta
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**Success criteria**:
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- ✅ 3 personas with proven voice consistency
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- ✅ 8–10 quality articles published
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- ✅ Arc 1 showing engagement
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- ✅ Portal MVP complete and tested
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- ✅ APIs operational and documented
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- ✅ Content monitor tracking publications
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- ✅ Curation workflow proven
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**If all criteria met**: Launch Phase 2
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**If criteria not met**: Extend Phase 1, address gaps
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---
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## Phase 2: MVP Launch (Week 13–16)
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### ⏸️ CHECKPOINT 9: MVP Success Metrics (Week 16)
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**Decision**: Did MVP launch meet success criteria?
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**Metrics to review**:
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- [ ] 500+ registered members (target)
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- [ ] 100+ challenge participants
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- [ ] Arc 2 engagement (comments, participation)
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- [ ] Revenue conversion (50%+ to membership)
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- [ ] Site stability (99.5%+ uptime)
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**If metrics healthy**: Proceed to Phase 3 scale
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**If metrics poor**: Reassess product-market fit, gather user feedback, potentially pivot
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---
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## Phase 3: Scale & Iteration (Week 17–24)
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### ⏸️ CHECKPOINT 10: Vertical 2 Launch Go/No-Go (Week 21)
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**Decision**: Is DIY/Fitness/Finance vertical ready to launch?
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**Why**: Critical validation that replication template works
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**Evaluation criteria**:
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- [ ] 3–5 personas for vertical 2 onboarded
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- [ ] Voice consistency across new domain
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- [ ] First arc planned and ready
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- [ ] Portal ready for multi-vertical support
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- [ ] Marketing plan for vertical 2 launch
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**If template replicates well**: Proceed with vertical 2 expansion
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**If replication struggles**: Refine template, extend timeline, or select different vertical
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---
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## Decision Log
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```
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PHASE 0 (THIS WEEK)
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[ ] 1. Brick's specialty — PENDING
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[ ] 2. Initial persona roster (5–9) — PENDING
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[ ] 3. First narrative arc — PENDING
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[ ] 4. Revenue model — PENDING
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[ ] 5. Launch target date — PENDING
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PHASE 1
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[ ] 6. Voice consistency validation — CHECKPOINT WEEK 8
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[ ] 7. Arc 1 engagement — CHECKPOINT WEEK 10
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[ ] 8. Go/no-go for Phase 2 — CHECKPOINT WEEK 12
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PHASE 2
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[ ] 9. MVP success metrics — CHECKPOINT WEEK 16
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PHASE 3
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[ ] 10. Vertical 2 launch readiness — CHECKPOINT WEEK 21
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```
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---
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## How Decisions Flow
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Each decision unlocks the next phase:
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1. **Brick's specialty** → Determines his first content, tests voice consistency
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2. **Persona roster** → Enables arc planning, content calendar drafting
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3. **First arc** → Drives Phase 1 content production
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4. **Revenue model** → Dev team builds payment + analytics systems
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5. **Launch date** → Entire timeline cascades from this commitment
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**If any decision slips, all downstream work is blocked.**
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---
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## Next Step
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**For Glytcht**: Reply with Decisions 1–3 (Brick specialty, personas, first arc)
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Once locked, ParzivalTD finalizes all profiles, narrative framework, and content calendar for Phase 1 execution.
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**Then we're off to the races.**
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