Brain/publish/web1/public/content/projects.md

Active Projects & Roadmap

Master Roadmap

TekDek operates on a phased timeline with two parallel execution tracks:

Track	Owner	Deliverable	Purpose
Development	External Dev Team	Article publishing platform, community, APIs	Content delivery, monetization, user engagement
Management	TekDek	Persona roster, narrative engine, content monitoring	Character operations, storyline tracking, curation

Phase 0: Discovery & Planning (NOW)
   ↓ (Week 4)
Phase 1: Foundational Development (Week 5–12)
   ↓ (Week 12)
Phase 2: MVP Launch (Week 13–16)
   ↓ (Week 16)
Phase 3: Scale & Iteration (Week 17–24)
   ↓ (Week 24)
Phase 4: Expansion (Week 25+)

Phase 0: Discovery & Planning (NOW)

Purpose

Lock in product definition, persona prototypes, narrative framework, and team specifications before major development begins.

Current Deliverables

• ✅ TekDek Strategy & Vision
• ✅ Master Project Plan
• ✅ Tool Requirements
• 🔄 Persona System (Brick prototype, 5–9 additional persona sketches)
• 🔄 Narrative Framework & First Arc Definition
• 🔄 Decision Checkpoints & Timeline

Key Decisions This Week

1. Brick's Technical Specialty — Templates his voice, determines first content
2. Initial Persona Roster — 5–10 people for wave 1
3. First Narrative Arc — What drives engagement in early phase
4. Revenue Model — Membership tiers, course pricing, persona share %
5. Launch Target — Q3? Q4 2026? Firm commitment needed

Phase 1: Foundational Development (Week 5–12)

Purpose

Build core systems, test persona voice consistency, begin content production, establish the content/narrative feedback loop.

Management Deliverables

• Persona System: Build roster tracker in OpenClaw (profile, voice guide, relationships, narrative state)
• Narrative System: Arc tracker, content calendar, storyline planning tool
• Content Monitoring: Track publications, engagement, voice consistency
• Content Production: Publish 8–10 articles (Brick, personas 2–3)
• Analytics: Arc performance metrics, voice consistency feedback

Development Deliverables

• Portal MVP Build: Auth, publishing interface, article display, community features skeleton
• API Development: Persona API, content sync, analytics, narrative endpoints
• Integration Readiness: Test data flow between OpenClaw and Portal

Success Criteria

• ✅ 3 personas fully onboarded with consistent voices
• ✅ 8–10 articles published with proven quality
• ✅ Arc 1 live and showing engagement
• ✅ Content monitor tracking all publications
• ✅ Portal MVP ready for Phase 2
• ✅ APIs operational and tested

Phase 2: MVP Launch (Week 13–16)

Purpose

Launch public beta, establish community, prove engagement model (narrative + education), gather user feedback.

Management Deliverables

• Persona Expansion: Personas 4–5 fully onboarded
• Narrative Expansion: Arc 1 conclusion, Arc 2 launch
• Content Production: 15–20 articles across all active personas
• Platform Integrations: BookStack, Gitea, social media syncing
• Launch Coordination: Marketing plan, user onboarding, community guidelines

Development Deliverables

• Portal Beta Launch: Public-facing Stack Legion live with articles, community, challenges
• User Registration: Member tiers, gamification live
• Performance: Load testing, database optimization, caching strategy
• API Maturity: Versioning, rate limiting, documentation, monitoring

Success Criteria

• ✅ Stack Legion MVP live with 5 personas, multiple articles
• ✅ 500+ registered members, 100+ challenge participants
• ✅ Arc 2 live and generating engagement
• ✅ Site handles 1K+ concurrent users
• ✅ Revenue model validated (50%+ conversion to membership/courses)
• ✅ All APIs stable and documented

Phase 3: Scale & Iteration (Week 17–24)

Purpose

Grow community, expand persona roster, launch multiple narrative arcs in parallel, prove replication template with second vertical.

Management Deliverables

• Full Wave 1 Roster: Personas 6–10 onboarded
• Vertical 2 Planning: Choose second vertical (DIY? Fitness? Finance?)
• Narrative Expansion: 3–4 concurrent arcs, seasonal themes, community-driven narratives
• Content Production: 40–60 articles across all personas
• Analytics & Growth: Cohort analysis, content performance, SEO growth

Development Deliverables

• Platform Scaling: Microservices architecture, database sharding, cache optimization
• Advanced Features: Persona Portal MVP, advanced gamification, recommendation engine
• Revenue Systems: Course hosting, membership tiers, payment processing, revenue sharing
• API Expansion: Persona Portal APIs, recommendation APIs, revenue APIs

Success Criteria

• ✅ 10,000+ active community members
• ✅ 10 personas across 2 verticals
• ✅ 150+ articles published
• ✅ 3–4 narrative arcs generating measurable engagement
• ✅ Monthly recurring revenue established
• ✅ Platform handles 10K+ concurrent users
• ✅ 50K+ monthly organic visitors (SEO)
• ✅ Replication template proven with second vertical

Phase 4: Expansion (Week 25+)

Purpose

Scale to 3–5 verticals, build revenue streams, establish moat through narrative depth, prepare for external partnerships.

Management Deliverables

• Multi-Vertical Operations: 3–5 verticals live, 30–50 personas
• Narrative Complexity: 10–15 concurrent arcs, cross-vertical storylines, annual events
• Monetization & Partnerships: Sponsorships, affiliate marketing, white-label opportunities

Development Deliverables

• Enterprise-Grade Platform: Advanced analytics, internationalization, white-label features
• API Marketplace: Third-party integrations, ecosystem partnerships

Success Criteria

• ✅ $50K+ monthly recurring revenue
• ✅ 50+ personas across 3–5 verticals
• ✅ Enterprise partnerships established
• ✅ Replication playbook proven

Critical Success Factors

Week 1 (This Week)

• Brick specialty finalized
• 5 personas sketched
• Arc 1 defined
• Dev team aligned

Week 4 Checkpoint

• All Phase 0 decisions locked
• Personas documented
• Narrative engine designed
• Revenue model detailed
• Launch date committed

Week 12 Checkpoint (Phase 1 Go/No-Go)

• 3 personas with proven voice consistency
• 8–10 quality articles published
• Arc 1 showing engagement
• Portal MVP complete
• APIs operational

Week 16 Checkpoint (Phase 2 Go/No-Go)

• Stack Legion MVP public
• 500+ members
• Revenue model working
• Ready for Phase 3 scale

Week 24 Checkpoint (Phase 3 Go/No-Go)

• 10 personas, 2 verticals
• 10K+ users
• Replication validated
• Ready for Phase 4 expansion